Effective Ways to Leverage Content in a Sales Pitch

      Helping hand shakes another hand as part of an agreement

      Content is King, according to current marketing wisdom. But what does that really mean? Is this limited to blogs? Or sales pages? Or does it encompass a whole lot more? The latter is the case. The best content marketing appeals to a broad range of personalities and offers each segment of the market a little something that appeals to that … [Read more...]


      When things are going well, or not, what goes through your head? And what does that have to do with your ultimate success, or not, anyway?


      Logic dictates that when things are going well, we feel better about ourselves and when things are not we don’t. Both are reactionary in that the messages we are choosing to send to ourselves are related to life events or situations that may or may not be within our control. But if you want to become more aware, an important first step … [Read more...]


      What will be in your declaration of independence?


      Tomorrow is the 240th anniversary from the day the Continental Congress formally endorsed the Declaration of Independence and the United States became a country on July 4, 1776. There certainly were some rough years for the signers of the Declaration of Independence. Some were arrested, imprisoned as traitors and tortured before they … [Read more...]


      And we wonder what the consequences are of them taking advantage of us, creative ones.


      I am a creative one. A musician first and foremost. I play the clarinet. Does that mean I have to live in a crazy fantasy world? Does that mean I have to be seen as someone who is not interested in understanding what the value of my services are? Or be seen as lacking in business savvy? Or be willing to accept low compensation for the … [Read more...]


      Social Branding Guidelines for Businesses


      For new businesses, social media marketing may seem a bit overwhelming. However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Here are four steps to help you get started building a great social media … [Read more...]


      Remembering the small in small business


      I am a true advocate for small business. There are so many things to love about small business. For one you usually don't have to look far to find the owner if you need them. They are usually the one answering the phone, or working the register or the one closing or opening the shop up. I love that a small businesses are agile too … [Read more...]


      Are you an every day hero?


      Memorial Day has come and gone and each year it makes me think about not only those who have sacrificed for us in war, but also those who sacrifice for us daily through their service to others.  While it is important to honor those who have died to serve our country, and whom for doing so we recognize as hero's, it is equally important … [Read more...]


      And the Equity Crowdfunding Race to Raise is Off and Running!


         Written by Locavesting's very own Amy Cortese On Monday the fledgling investment crowdfunding industry, led by some of the people who conceived of and pushed for what eventually became the JOBS Act, gathered on Capital Hill to mark the start of Regulation Crowdfunding (aka Title III). The … [Read more...]


      Got grit?


       Grit is that 'extra something' that separates the most successful people from the rest. It's the passion, perseverance, and stamina that we must channel in order to stick with our dreams until they become a reality. ~Travis Bradberry  Those who have grit have the commitment to finish what they start, to rise above setbacks, want to … [Read more...]


      Prince’s 10 Rules for Success


      One of the greatest gift artists bring to the world is their values and ethics. Artists come to be artists because of them and have a lot they can teach the world with them. This 8 minute video created by Evan Carmichael, assembled from a number of different guest televised appearances of Prince, does a great job of sharing Prince's … [Read more...]

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