Last night I spoke with a client who has just passed the first year since starting their business. The venture has grown and broke even in the first year. A good start. With just a few more sales, this year should show a profit.
In this past year, order processing, inventory and cash systems have been created to manage the daily business. Not all were easily accomplished, and managing all three of these is still being tweaked, but none the less all systems are in place and working. Also a great accomplishment and right on track with their business plan objectives.
Oh, I forgot to mention why the client called- the excitement of starting a new business has worn off.
In the first year of business, it is easy to stay highly motivated because everything is new. But as time wears on, especially after you cross that first year, and the problems and daily “grind” of the venture become more apparent, it is only normal to reach a period that produces more questions than answers. Namely, ” What have I done? How can I make this work? Why is this so hard?”
The old saying ‘If it were easy everyone would be doing it’ has a lot of truth in it. But at the same token, anything in life that requires some elbow-grease gives you a sense of accomplishment and pride when you finally have it working.
By no means, am I suggesting that building a life you will love is easy. But what I do know, is that building something on what you love is far more likely to last.
I will spend time with this client today helping them regroup by starting to re-evaluate their marketing plan and do a quick checkup on their inventory levels and cash reserves. While today will not change the lows of this moment for this client, rediscovering the reasons they leaped off the tall cliff in the first place will.
Business it is a continuous process of re-discoveries about yourself, your business, your customer and your passions that lead you to reach your goal.