Nov
23

Creativity for The Holidays

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The Friday after Thanksgiving is often considered one of, if not, the biggest shopping day before Christmas. I couldn’t help but notice some of the creativity in the marketplace being offered for sale.

I recently was given a Webkinz stuffed animal, originally released by the Ganz gift company in 2005, as a present. The toys are similar to many other small plush toys, Beanie Babies in particular, however they come with a special code on their labels that allows access to the “Webkinz World” which is a website to “adopt” a virtual version of the pet for a truly amazing experience of virtual interaction.

On the virtual Webkinz World you can feed and exercise your pet, buy them furniture, decorate their room, build them a bigger house, shop, get a job, go to the doctor, sign them up for school, play with your virtual pets with a virtual friends pet, and explore the charmed forest, if of course, you have bought a charm for your pet. Educational, clever and addicting- this products creative value far exceeds the item you buy, but will entice you to buy more at your local brick and mortar store.

Yesterday I saw Jerry Seinfields, The Bee movie. Having just graduated from 3 days of college, a bee by the name of Barry Bee Benson (Jerry Seinfeld) finds himself disillusioned with the prospect of having only one career choice – honey. As he ventures outside of the hive for the first time, he breaks one of the cardinal rules of the bee world and talks to a human, a New York City florist named Vanessa (Renée Zellweger). He is shocked to discover that the humans have been stealing and eating the bees’ honey for centuries, and ultimately realizes that his true calling in life is to set the world right by suing the human race for stealing their precious honey.

While The Incredibles and Toy Story have better story lines, The Bee will not disappoint. Animation is a love of mine and thanks to Pixar and Dreamworks it’s big business. Animated movies like Shrek 2 raked in over 921 millions and Finding Nemo reporting 865 million. Both of these movies are on the short list of top selling films worldwide.

I just got in the mail this week Williams-Sonoma’s latest Christmas catalog. Have you seen it? While the gingerbread house has been around for a long time, could you ever have imagined building so many incredibly festive holiday scenes from food? With popular cable TV channels devoted to food, like the Food Network, featuring high profile pastry competitions, Williams- Sonoma’s selection of creative baking pans for the mass market make compelling edibles.

Robots are hot items this holiday season. PLEO Life Form is a lifelike and life size model of a week-old baby Carmarasaurus (chambered lizard)- based on a complete fossilized skeleton of the Jurassic-era dinosaur recently found in Colorado. Just like real living things, no two PLEO Life Forms turn out the same. All are capable of expressing a wide range of emotions-happiness, sadness, anxiety, curiosity, moodiness, surprise and love. Depending on how you treat them, they evolve accordingly.

While I am not a big fan of replacing the joy of human interaction with a robot, we are only now beginning to see the world of robotic evolution becoming affordable enough to interact inside our everyday world.

What great creative idea do you have that world will want to buy next year for the holidays? When you are out and about shopping for the holiday’s this year, notice like a hammer in search of a nail, all the ways your creativity could be sold, marketed or packaged to become the hottest, next, new thing.

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