In “Jamming: The Art & Discipline of Business Creativity,” author John Kao says that creativity represents a powerful form of competitive advantage — one that managers and organizations must learn to leverage if they want to survive and thrive in the new millennium.
To accomplish this, Kao urges leaders and managers teams to learn from the `practices of freestyle jazz improvization — or “jamming.” In this type of music, the musicians play, or “riff,” off of one another to create new sounds, at once unpredictable and harmonious. In “Jamming,” Kao explains how members of a work team can use the principles of jamming to collaborate at a higher, more creative level.
The author begins the book by painting a compelling picture of what he calls “The Age of Creativity.” In this new era, companies are competing not only for raw materials and technology, but also for creative people and the valuable ideas they produce. In the Age of Creativity, those companies that do the best job of empowering innovation and supporting collaboration (the sharing of ideas) will develop a powerful competitive edge over competitors that follow more traditional business models.
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