Marketing Research Tool and Advancing Transparency

If you care about nonprofits and the work they do, and/or are trying, perhaps, to build your own nonprofit and need to learn more about other organizations who may be serving a similar mission, then you need to know about GuideStar.

GuideStar gathers and publicizes information about nonprofit organizations, much of which you can access free of charge by becoming a registered user.

GuideStar’s mission is to revolutionize philanthropy and nonprofit practice by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving.

Core to GuideStar’s mission lies in their belief that the best possible decisions are made when donors, funders, researchers, educators, professional service providers, governing agencies, and the media use the quality information that they providing solutions, through their data, to make the nonprofit sector work better.

Their tools and services help people with a wide range of tasks, including:

charity verification
compensation benchmarking
market analysis

Go to www.GuideStar.org to learn more about the organization and to register.

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