Economist Richard Florida popularized the term “The New Creative Economy”. My book, Build a Blue Bike, is based on his theories about the value of art in the new creative economy. Of course my book is written from the vantage point of the artist, not big business.
In the compelling two part clip, Dr. Florida expands on his ideas about why the economy so needs creativity and artistry to flourish. If you are not familiar with Richard Florida’s writing and work, here is an opportunity to get it in a bite-size format.