Nov
20

Artists: Marketing/Sales Strategy and Planning Workshop

Hey all you BETA readers, (BETA stands for Blog Entrepreneur The Arts, and also works as a great metaphor, don’t you think?) I would like to make this bog increasingly “virtual”. By that I mean that we, as a body of interested BETA readers, become part of a global community of artistic entrepreneurial supporters and friends.

One of the great things about blogs, is that in addition to reading something of interest often you can find a new source of information through links found both inside the post as well as through comments left by others. And if you leave a comment, make sure to leave your website address for others for this very reason-to be able to connect! By all means use this site as an opportunity to meet someone new to say “Hello, I read your comment on the ETA blog..and” (What do you have to lose? Nothing. It’s Global Entrepreneurship Week, remember?)

So in the spirit of going global I want to remind all of you that selectively, as they role in, I will offer localized posts on workshops, events, projects or openings that serve this readership and are about people and places we should be in the “know” about anyway. Just email me your details about your next upcoming ?? so we can get you into the limelight.

Here, listed below, is one of those exact kinds of posts from Adrienne Fritze– a dynamite resource for artists located in Portland Oregon. If you live anywhere near Portland, or are willing to get there, check out this fantastic workshop she is offering and at a minimum go and check out her site too and say “hi”- after all you already have ETA in common, right?

“If money be not thy servant, it will be thy master.” – Francis Bacon

Wouldn’t you, the independent artist or creative, love to have a reliable, step-by-step path to selling your work and services to people who want them?

I couldn’t find anything like that out there when I began my arts career. So I took everything I’d learned as an Ad Gal working with the world’s largest interactive advertising agency, broke it down into bite sized pieces and developed the Guerilla Exhibitor workshops for artists and creatives.

I know that developing marketing mastery is key to your sustained success, and this workshop is the foundation for that development. You will leave this workshop with:
1. Practical knowledge in how to plan and strategize your marketing, which you will be able to replicate as you grow your business;
2. An Action Plan that you can immediately implement;
3. Confidence in knowing where you are headed in your business

If you know this is something you want to do, skip to the bottom of this promotion and call in or register online. If you’d like a bit more information, please read on.

A Bit About Marketing from the Guerilla Exhibitor’s Point-of-View
The goal of marketing is sales. How you reach that goal is referred to as your Marketing & Sales Plan.

A critical piece of that plan is Branding, and the key components to defining your brand are knowing your: Vision, Mission and Products [including Services]. Your Market is the people who want what you have to offer. Knowing these key components leads you to your Strategy for getting the word out about your products, and receiving money in exchange for them.

Once you’ve defined how you’ll implement your strategy, you will have created your Marketing and Sales Plan.

This workshop assumes you know your Vision, Mission and Products*, and focuses on these three points of your Market:

Profiling: who wants what you have to offer
Where they Hang Out: Knowing and having access to the places where they spend their time – online, meetings, events, magazines, clubs, activities, etc.
The How’s Have It: Defining how to reach them so they know you have what they want and how to get it.

*If you feel you do not have all the necessary pieces ready to take on this workshop, send an e-mail to a@workingartistsonline.comand ask for the FREE worksheet “Capturing Your Vision and Mission, Defining Your Products and Services” and fill in the blanks with your information. If you still feel lost, get in touch with Adrienne to discuss the best way for you to get up to speed to be ready for this workshop. She may be reached at 503-349-6075 or a@workingartistsonline.com

Now is the time to think critically about how you will survive, and thrive, and planning is the key.

Here’s how the day will go:
Defining Your Market
Profiling Who
Where They Hang Out

Reaching Your Market
Media
Physical markets
Online
Referrals

Setting Goals in Time
What Actions You’ll Take
Defining Your Tangible Goals

Details about the Where, When and How of the Workshop:

LOCATION: souk, 322 NW 6th Avenue, Suite 200, Portland, OR 97209 [http://soukllc.com]

DATE/TIME: Saturday December 6th, 9:30 a.m. to 4:00 p.m.

COST:
EARLY BIRD | $85/participant [Register by 11/22/08]
WEEK OF EVENT | $125/participant [Register between 11/23-12/5]
Register Online at:
http://workingartistsonline.com/gxmarketing.html or call 503.349.6075

Your Course Leader:
Adrienne Fritze has a checkered 35 year background in the world of self employment, as corporate executive and now as an artpreneur and educator. A sampling of her experience includes publishing magazines and role-playing whodunits, managing interactive marketing projects for companies like Samsung USA and now as a practicing artist and business educator. She lives in Portland Oregon with her extended family, and is the brain and brawn behind Working Artists LLC

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