Comments on: How To Not Get Screwed http://blog.entrepreneurthearts.com/2009/06/14/how-to-not-get-screwed/ Innovating Through Artistry Tue, 07 Feb 2012 19:25:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lisa Canning http://blog.entrepreneurthearts.com/2009/06/14/how-to-not-get-screwed/#comment-662 Lisa Canning Wed, 17 Jun 2009 01:50:22 +0000 http://blog.entrepreneurthearts.com/?p=6845#comment-662 Well said Gwydhar, but what role does building relationships and teaching others about your product and services play in creating the value your work deserves? People often undervalue services they are not shown deserve value. Relationships build empathy, listening skills and a basis to explain why someone should want to find a way to pay for what you offer. I have found that most artists are afraid to learn how to sell because they think it is a) beneath them b) like groveling for money c) that their work should sell itself d) one more thing to do that they don't have time for e) what is your reason? All of these and more are the reasons I find myself helping artists from 20 to 70 years of age with sales and marketing. I only hope that artists, like everyone else in the world, will come to realize that every day in every way we are sold products and buy them. It is not the fear of selling that should concern artists but the fear that they will never reach their target market because they don't invest the time and energy they need to to build the skills they need to get the money they deserve for the quality work they provide. When a customer is MOTIVATED to pay you- its funny- but they find a way to... Well said Gwydhar, but what role does building relationships and teaching others about your product and services play in creating the value your work deserves? People often undervalue services they are not shown deserve value. Relationships build empathy, listening skills and a basis to explain why someone should want to find a way to pay for what you offer. I have found that most artists are afraid to learn how to sell because they think it is a) beneath them b) like groveling for money c) that their work should sell itself d) one more thing to do that they don’t have time for e) what is your reason?

All of these and more are the reasons I find myself helping artists from 20 to 70 years of age with sales and marketing. I only hope that artists, like everyone else in the world, will come to realize that every day in every way we are sold products and buy them. It is not the fear of selling that should concern artists but the fear that they will never reach their target market because they don’t invest the time and energy they need to to build the skills they need to get the money they deserve for the quality work they provide.

When a customer is MOTIVATED to pay you- its funny- but they find a way to…

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