For those of you who might remember, back last March, with the help of a number of supportive individuals and their businesses, a set was designed to interview and video tape artistic entrepreneurs for the new ETA website.
Since then, much to my dismay, there was a breakdown in communication between the video editor who agreed to do the editing for admittedly very low pay and myself. As everyone else on this project had donated their time, but in recognition of the fact that the editing is the most time consuming, I was offering the editor free press at the beginning of each interview, and $200.00 an edit.
So of course, as you can image, the main issue that surfaced between us was that individual changed their mind about the amount of money they would accept for editing each interview. I could not pay enough for this individual and so while we parted ways, I also became overwhelmed working on the ETA website and put the project on pause.
Well, needless to say, it’s is time to get this project up and running. So, just the other day I finished transcribing the first interview, edited it down into its essential ingredients for viewers, and then ran an ad in a local paper in search of an editor.
Here is what my ad said:
NEEDED: Someone overqualified, affordable and available to edit six interviews for $150-200 an interview for a website series on arts entrepreneurship. The footage is about an hour’s worth and we need it edited into 20 minute interviews. Speed, good communication skills and a willingness to do good work matter- All for low pay! But help us anyway because you believe in our mission. Blog.EntrepreneurTheArts.com
Your name and contact info can appear at the beginning and end of each video. We have over 1000 readers daily and growing…
Three minutes after I payed my $25.00 to post the ad, and hit send, I had 4 replies. In the next hour I had 25. Within 8 hours I have had over 200 responses! And..gulp.. it has only been 24 hours. I fear how many more I am going to get.
But, so far over 200 individuals with film editing experience, in the Chicago market alone, or near vicinity, are willing to edit 6 interviews for $200.00 apiece.
I consider this REALLY low pay! These videos can take 15 to 20 hours each, EASILY to make look great.
While I wish, for the sake of these artists, I could pay more, I can’t. Nor does it make sense to when the market will bear my price– easily.
What has been really interesting about this experience is my ad clearly stated to the reader I was looking for someone who believed in what we were trying to accomplish. Of the 200 who replied not a single one directly said- “I get it. I understand what you are trying to accomplish and here is why I can help you better than anyone else.” A few hinted at it- but no one out right came out and said it.
So, in essence, not a single one of the responses I received really stood out. Most of them did not even have or offer a film reel, and those who did often had dead links to them or a security password on it that they did not share. Others wrote the email to ” Whom it May Concern,” when finding my first name would have taken about a minute, and others did not even write in full sentences or wrote a novel instead of a clear 5-7 sentences about who they were and why I should hire them.
If you don’t know it by now, let me remind you:
People don’t have time to read! The average person spends 96 seconds on a blog reading and even less when reading a resume. People will, however, keep reading if you have captured their interest.
You have to capture someone’s attention quickly in a cover letter of introduction– the first sentence. Then they will read the second and the third. And by the fifth they better be ready to pick up the phone or hit send and reply. This is especially true for me– having to open 200 email responses for a job that pay $1200.00!
I did, however, get some EXTRAORDINARILY QUALIFIED responses. But considering 73 of them were technically qualified (they had the gear and editing skills required for the job), I find it pretty interesting that only 4 were worth my time. Those 4 had clear professional writing, used my first name, and offered compelling reasons why they could do the job. One even figured out I was located in close proximity. Of course these individuals are the one’s I am most interested in.
Of the 200 responses, 103 were unemployed recent graduates from film schools, 73 have been working freelance and are out of work, 12 owned businesses that were established, and the remainder had related experience to film, but not directly as an editor.
I don’t know about you, but whenever I see a long line, for anything, my first thought is ” There must be another way around it.” I usually find a way around it too because of my entrepreneurial training and experience.
What about you?