Sep
15

Meet me in the land mine field…

dreamstime_3947474Are you ready to learn how to dance your way through a land mine field for your best entrepreneurial idea? Or perhaps you need a better one to be willing to try….

Remember my friends from my post An Entrepreneurial Lesson and a Little Bit of Magic? Well, they seem to have fox trotted right past more than a few explosives. They have managed to find new space at a price they can finally afford, allowing their business to survive, but not with the landlord I referred to in the post. Of course many weeks of negotiation and uncertainty had to pass to bring them to this point.. and I am sure a few sleepless nights as well wondering if they would get through this…

Remember those 200 film editors I told you about in my post 200 Resumes, $1200.00 dollars? Well, I have received a total of 373 resumes from out-of- work or under employed freelance film editors wondering how they too can get through this period of time and make the bucks they need to survive.

Entrepreneurship is NOT for the faint of heart. You need an original idea or a new twist on an old one to stand out from the crowd in your field. This alone can seems difficult to find, as evident by 373 film editors in Chicago alone- and counting- looking for work.

And yet having entrepreneurial vision does NOT mean your entrepreneurial idea will work smoothly, quickly or be easy to scale, let alone survive, no matter how good and valuable it is– as my entrepreneurial friends from the first post I mentioned demonstrate.

Having vision ONLY means you see a unique path that you feel will have value to others and are inspired to try and turn into reality. The REAL HEAVY lifting comes from actually beginning to navigate your way THROUGH the obstacle filled field in front of you to turn your vision into a valuable resource for others and, as such, an income producing path. (Let the rumba begin!)

So, how long does it take to do this? And how difficult is it, really? ( Funny you should ask. It seems I have been in need of reminding myself of the answer to this very same question lately.)

It all depends on:

How much time you spend daily focusing on what you uniquely have to deliver and who will want it.

Your sense of urgency to generate income.

Your willingness to actively interact and learn from every interaction with potential customers until you identify how to explain and deliver your goods or services to your audience and profit.

Your willingness to fail with skill and grace, but openly and publicly, until you get it right.

Having a source of income to be able to keep at it until things click in place.

Your willingness to accept that a good idea is not enough… you need self confidence, tenacity and to figure out exactly how to market the hell out of your ideas without running out of cash until they resonate with others.

None of these skills, in my opinion, are any harder than learning how to excel at your artistry. They just are riddled with different problems, new challenges and a few explosives. What in life isn’t….

  • Lisa,

    I am so glad to have read this posting of yours. It’s exactly what I need to be reminded of every day too. The entrepreneurial process is definitely not for the faint hearted. Constant focus and refocus on what matters most and the challenge of giving voice to your message and life to your brand — that takes big-time dedication and a sharp, fresh mind. I’ve been at this a long time and I am still deeply challenged by these essentials. Your words are heartening. Thanks for your insights and encouragements!

    John

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