Many artists cdespair routinely about how hard it is to succeed in this business: Things have really dried up since the economy went south.Â The phone stopped ringing.Â There are 500 unsold CDs in the basement collecting dust, and the damned record label fails to advertize it adequately.Â A competitor adopted a gimmick, and now unfairly receives most of the work. Nobody values quality art anymore, andâ€”
Â STOP!Â I think I see the problem.Â Youâ€™re not following The Rule of Five.Â
THE RULE OF FIVE:
Take five pro-active steps every day that promote your cause
Thatâ€™s it.Â Mail a press kit.Â E-mail a colleague.Â Invite a contractor to lunch.Â Phone a past client. Update your website.Â Design business cards.Â Reconnect with a mentor. Write a blog post. Mail a press release.Â Create a newsletter. Just do something!Â Well, actually, five things.
The Rule of Five doesnâ€™t have to take long. 10-15 minutes before breakfast can suffice. Or a few quick tasks scattered throughout the day. Consistency, and not necessarily time spent, is the key.
You can even take off aÂ day off per week.Â And heck, letâ€™s throw in a fortnight of vacation per year.Â That leaves around 300 days, times 5 actions per day, or 1500 promotional efforts per year.Â If youâ€™re willing to make that kind of commitment, things will go better.Â Much better.Â I guarantee it.
If you donâ€™t know exactly what to do, there are scores of marketingÂ texts available.Â My bookÂ The Savvy Musician, for one, is filled withÂ marketing suggestions and techniques galore.Â (And hereâ€™s a bonus: reading aboutÂ this topicÂ counts as one of your five daily steps!)Â Â You’ll figure out what to do along the way.Â The important thing is that marketing momentum is established and maintained.
Products donâ€™t sell magically.Â Careers donâ€™t take off on their own.Â If things arenâ€™t going well, thereâ€™s one likely culprit.Â Youâ€™re not marketing.Â Or at least not enough.
No more excuses.Â No more pointing the finger. No more procrastinating.Â Stick with The Rule of Five!
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