WHY do you do what you do?
Do your patrons know? Do you know?
Is your Why deeply embedded in your marketing materials, your website, the way you speak about who you are and your work?
“People don’t buy what you create, they buy WHY you create it“ says Lisa Canning.
28 year veteran arts entrepreneur Lisa Canning, has lots of happy clients, as well as has made a six figure living for more than 20 years as an arts entrepreneur by focusing on the answers to her own WHY and effectively communicating it to her audience.
Come to this innovative workshop and bring your marketing materials, your elevator speech or your product and share your story with Lisa Canning. Lisa will help you learn how to deepen your WHY; allowing it, like a magnet, to draw more of your paying audience to you and your creative work.
Come interact with other aspiring arts entrepreneurs and (re)discover your WHY.
When: Thursday July 8th @ 7:00 pm
Where: Art Gallery, Flourish Studios 3020 N Lincoln Avenue, Chicago
What: 7-9pm workshop and networking
Tickets: $10.00 at the door or FREE if you are a participating artist in the Flourish Artisan Program. SEATING IS LIMITED. PLEASE RESERVE YOUR SEAT HERE.
The Flourish Artisan Program is a new initiative that offers visual artists low-cost space rental on Flourish’s high-end retail floor and provides them a brick and mortar home as they build their arts business. Participants in the program receive exclusive access to resources and training, such as the co-sponsored speaker series which continues monthly.
As co-sponsors of the event, the Institute For Arts Entrepreneurship” continues to spread awareness on the issues and possibilities surrounding arts entrepreneurship in Chicago.Â Applications are also currently available for their two-year program starting in January 2011.