Oct
13

What Non-Profits Can Learn From Coca-Cola.

Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke.

Why shouldn’t this work for the creative sector and all our missions and causes too? Could it be that we don’t have the skills we need to make the difference we seek?

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