About Deana McDonagh
Deana McDonagh is an Associate Professor of Industrial Design in the School of Art + Design at the University of Illinois (Urbana-Champaign) and faculty at the Beckman Institute of Advanced Science and Technology. Prior to joining the University of Illinois she was a Reader in User-Centred Design at Loughborough University in the UK. She is an Empathic Design Research Strategist who focuses on enhancing quality of life for all through more intuitive and meaningful products, leading to emotional sustainability. Her research concentrates on emotional user-product relationships and how empathy can bring the designer closer to users’ authentic needs.