20 Rules for Starting Your Art Licensing Business

Written by Art Licensing Coach J’net Smith

Rule #2 Have a passion for seeing your art on products.

It’s important to have passion for seeing your art on product. Would you like to have your artistic creations adorn curtains, notebooks, tea towels, stationery, calendars, t-shirts, journals, pajamas, rugs, dishes, sweatshirts, table clothes, home décor items, beach towels, candles, scarves, platters, pitchers, shoes, clothing, toys, cutting boards, games, sports equipment, or mobile phones? I strongly believe that if you walk through stores and say to yourself, as you look at some products, ‘I can do better than that!’ Well, then this just may be the industry for you.

For some creator’s, it’s enough to hang art on the wall and sell it, or hope it sells.  But for others, being surrounded by your art on products is so important and will drive you.

So, I want you to think about whether you have this passion. Believe me, there are many hooks, crooks, cracks and crevices in this industry. Your passion will go a long way when it comes to helping you see beyond an immediate problem and push you through to your ultimate goals.

Remember that curiosity, interests, and even desire may come and go.  But passion is life long and life changing.  You just won’t be satisfied until you try and succeed.

I am reminded here of a life altering moment in my career when Dilbert cartoonist, Scott Adams, told me that the only difference between him and other cartoonists is that he got out and did it.  What’s the difference between you and other artists and creators?  There may be many, but are you going to get out and show the world?


About J’net Smith

Jeanette Smith is the consummate art licensing coach—she is passionate about helping you achieve a level of success beyond imagining and definitely knows how to do it! In just six short years, J’net turned Dilbert™ from a relatively unknown syndication-based comic strip into a 200 million dollar a year global brand. Then in 2000, J’net translated and expanded on her extensive experience to train, advise and license all types of creators. She has helped hundreds of artists, graphic designers, painters, photographers, authors, illustrators, design firms, fine artists, creative companies, non-profits and agents to maximize the power of their brands and talents.

J’net is best described by her combination of specialties—she is one of those very rare people who possess a balanced combination of creative sensibility and extraordinary business acumen. It is this combination that has served J’net over the span of a very impressive career,and has garnered her equally impressive press and testimonials!

From her early days in New York building new divisions for such corporate giants as Official Airline Guides, MacMillan Publishing, Paramount Communications, and VIACOM International, to her six years of work at United Media spearheading the astronomical growth of Dilbert, Jeanette has compiled a long list of satisfied clients and has gained an enormous amount of respect and experience in marketing, licensing, advertising, PR, agenting, negotiating, and much more.

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