Written by Art Licensing Coach J’net Smith
Create art that sells products.
The way to create income in the art licensing business is to create art that sells products. Remember that manufacturers have a business to run. They have products they are producing, and not everyone wants it in one size, shape, design, or color. Oh, we are so lucky to have the beauty and diversity of art in our world!
For manufacturers, your art can be the key to reaching a new audience, capturing a trend, expressing a sentiment and much more. They depend on you; and you depend on them. So however you create art is fine. It’s great!
What manufacturers want from you, however, has nothing to do with the passion, skills and creative process that it took to design your latest art collection. They are busy analyzing past sales and the newest production processes, while trying to predict the future.
Try to get into the manufacturer’s head. Think about your prospective business partner, the licensee, and give them something to seriously consider. Make sure you offer them a variety of artwork that can be produced with their production process, as well as themes that work for their key sales periods, giving-occasions—such as Christmas and other holidays—and collections that enhance their products’ design. My Manufacturer’s Mindset Class (now available as audio file+full presentation) is a great resource for this, and I taught it with a stationery industry, manufacturing veteran.
Just remember that the number one objective for your art licensing business is to create art that sells products. That is absolutely the only thing that will create income, assuming that making money is part of your definition of a successful business. Now since we all know there are many layers to the feeling of success, creating art that sells also needs to fit with who you are and what you’re all about. And if isn’t in sync on that level, it probably won’t have much appeal to consumers and won’t sell. In that case, it certainly won’t be worth it in the long run. Making money and not being true to yourself is never ultimately successful.
About Jeanette Smith
Jeanette Smith is the consummate art licensing coach. In just six short years, J’net turned Dilbert™ from a relatively unknown syndication-based comic strip into a 200 million dollar a year global brand. Then in 2000, J’net translated and expanded on her extensive experience to train, advise and license all types of creators. She has helped hundreds of artists, graphic designers, painters, photographers, authors, illustrators, design firms, fine artists, creative companies, non-profits and agents to maximize the power of their brands and talents.
From her early days in New York building new divisions for such corporate giants as Official Airline Guides, MacMillan Publishing, Paramount Communications, and VIACOM International, to her six years of work at United Media spearheading the astronomical growth of Dilbert, Jeanette has compiled a long list of satisfied clients and has gained an enormous amount of respect and experience in marketing, licensing, advertising, PR, agenting, negotiating, and much more.