Marketing that sparks entrepreneurial desire

What does sparking entrepreneurial desire have to do with a telephone service provider?  This clever marketing video, created by Grasshopper, has created buyers for this virtual telephone provider who now are in search of a business idea. Imagine that? Customers buying a product based on a heartfelt marketing campaign that reminds the viewer they too can change the world.

And their new found customers, left with the feeling ” I am that person. I can change the world too,” are choosing a Grasshopper virtual telephone plan only to turn to the company itself and ask ” so where do I get my world changing idea?”

How can we provoke more entrepreneurial desire? Grasshopper you have my attention. I wish I could motivate you to pass me the leads.


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