Valentines Day means big business.
Written by Steve Cooper
Here’s a look at love, romance and Valentine’s Day in numbers:
According to a survey conducted by BIGinsight, a consumer insights firm:
- The average person plans to spend $130.97 on candy, cards, gifts and more.
- Men will spend an average of $175.61, while women will spend roughly $88.78.
- For consumers above the age of 18, total spending is expected to reach $18.6 billion.
- Of those celebrating this year, 26.3% plan to give a gift found online; up from 19.3% last year.
- Elsewhere, those struck by Cupid will make purchases at discount stores (39.6%), department stores (33.2%), specialty stores (22.9%), floral shops (19.6%), jewelry stores (11.2%), specialty clothing stores (7.5%) and catalogs (2.6%).
- It’s expected that people will spend roughly $73.75 on just their significant other.
- 60.6 percent of shoppers plan to show their appreciation for other family members this Valentine’s
- In the workplace, 13.2 percent will buy a Valentine’s Day gift for co-workers, spending an average of $5.12.
- 40.7% will use their smartphone to shop for gifts
- 46.9% will use their tablet device to purchase or research gift ideas.
According to a survey from MillionaireCorner.com, an investor website:
- Overall, 38% of investors say they plan to go out for dinner on Valentine’s Day. For those who are married, that number jumps to 45%.
- The longer a couple is married, the least likely they are to celebrate Valentine’s Day. Only 10% of couples married 1-5 years will not celebrate; 12% for those who have been married 6-20 years; and 18% for those married 20+ years.
- 25% of men say they will purchase flowers compared to just 4% of women.
- The less wealthier are the ones celebrating Valentine’s with a weekend getaway. Nine percent of those worth $100k-500k (excluding their primary residence) plan to travel compared to 6% for both those worth $1-$5 million and $5+ million.
According to data compiled from check-in app, FourSquare:
- Flower shops are the most popular spot for last minute Valentine’s Day shoppers and are busiest around 3:00pm.
- The top three most popular places to take a date on Valentine’s is a French restaurant, followed by a cupcake shop and winery. (I’ll assume this isn’t all one date).
- Only South Carolina includes a top 10 most and least romantic city. Charleston was listed on the most romantic list while Greenville was on the least romantic list.
According to a survey from security software company, McAfee:
- Roughly 50% of Americans share their passwords with their partners.
- 35% of Americans plan to send sexy or romantic photos to their partners via e-mail, text, or social media on Valentine’s Day.
- 50% of people check in on their ex-partner’s Facebook and Twitter accounts compared to 46% who check in to their current partner’s networks.
According to a survey from Logitech, a computer peripheral company:
- 21 percent of single Americans admit to damaging their tablet or smartphone while being intimate.
- 81 percent of single Americans think they make more mistakes in text messages (i.e., auto-corrects) than in the bedroom.
- 31 percent of tablet owners have admitted to disastrous auto-corrects when typing flirty messages.
- Nearly 38 percent of Americans admit to being more monogamous with their gadgets than in their love life. Ouch!
Last, but not least, according to a survey from Rosetta Stone, a technology-based language education company:
- 60% believe French is the most romantic language; English came in second (17%).
- 27% said they attempted to learn a new language to impress someone, 13% said they actually did learn a new language.
- When thinking of a romantic song, most think of something in Spanish (34%), followed by French (29%), English (17%) and then Italian (9%).