Engineers are creative; But are they creative enough?

“Do our engineering designs reflect completely new concepts and products? I suggest to you that, in nearly all cases, the answer is no.”  Read this fascinating article written by author and blogger Joseph Berk.


Taylors’s Hierarchy of Creativity consists of five levels.
Engineers typically operates omewhere in the middle of this hierarchy.

Engineering Creativity Peaks in Kindergarten


About Joseph Berk

Joseph Berk has over 25 years experience in the electronics, biomedical, aerospace, marine, ordnance, electro-optical, material handling equipment, recreational vehicle, and consumer goods industries. Mr. Berk is the author of several books on continuous improvement, as well as articles in National Defense, Contract Management, Test Engineering, Inland Business, PC World, Manage, and other publications. Mr. Berk is a California State Polytechnic University adjunct faculty member and an expert witness on product assurance, statistical analysis, and manufacturing issues. Mr. Berk has BS and MS degrees in mechanical engineering from Rutgers University and an MBA from Pepperdine University.

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