Jul
30

Books for Photographers

Are you a photographer? This book list is for you.

ASMP Professional Business Practices in Photography

PRODUCT DESCRIPTION: ASMP Professional Business Practices in Photography This classic guide is the ultimate source on key business practices and industry standards from the foremost authority in professional photography.  With in-depth chapters, over two dozen industry experts offer practical guidance on such topics as estimating prices, formalizing agreements, using electronic technology, and much more. This completely updated Seventh Edition also features dozens of ready-to-copy legal and business forms, helpful checklists, and an extensive cross-media bibliography.

Business and Legal Forms for Photographers (3rd Edition) – Tad Crawford

PRODUCT DESCRIPTION: Business and Legal Forms for Photographers (3rd Edition) This book is a classic “bible” of forms and checklists for every situation a professional photographer may face. Thoroughly expanded and updated to cover the Internet, this brand-new Third Edition contains 28 forms, each ready-to-use as is, or easily tailored to fit any situation.  Photographers will find contracts for wedding, portrait, and assignment photography; property and model releases, assignment estimates, confirmations, and invoices; delivery memos; license for Web usage; nondisclosure agreements; and much, much more. An accompanying CD-ROM provides electronic versions of these forms, ready to use on both Macs and PCs.  This is available from the website listed below.

Business of Photography: Principles and Practices (The) – Mary Virginia Swanson

PRODUCT DESCRIPTION: Business of Photography: Principles and Practices (The) Continuously updated and expanded, this book provides fundraising information for personal projects, the art market today, licensing images for book jackets, multimedia and your marketing, exhibition proposals, digital resources and more. The book is an umbrella resource for photographers expanding, continuing, or beginning a career that utilizes their passion.

Creating A Successful Career In Photography – Dan Fear

PRODUCT DESCRIPTION: Creating A Successful Career In Photography Dan Fear is the author of this book, which is available as an e-book through the web site listed below.  This book features pre-formatted artist business forms (computer templates) along with easy to understand advise on how to protect yourself and succeed in the business of art. Artist support materials (business forms) are very important in helping to portray an artist as a serious and professional artist.  The forms in this publication are easy to use, professionally designed and can be customized to fit your personal needs.

Creative Careers in Photography – Michal Heron

PRODUCT DESCRIPTION: Creative Careers in Photography Here is a realistic appraisal of the career opportunities and challenges in all areas of the photo industry, sure to inspire anyone who loves shooting or working with pictures. Dozens of sub-specialties and professions in photography are explored, including fine art photographer, stock agent, architectural photographer, forensic photographer, editorial photographer, and digital artist.  The book includes a detailed list of institutions providing photographic education, as well as a list of professional organizations for photographers.  It is available from the website listed below.

Digital Stock Photography: How to Shoot and Sell – Michal Heron

PRODUCT DESCRIPTION: Digital Stock Photography: How to Shoot and Sell A leading expert on stock photography provides you with everything you will need to know to create digital stock photos that sell in today’s marketplace. Aspiring and professional photographers alike will find a treasure trove of insights on the style and concepts needed to create saleable stock, as well as information about how to prepare and organize a shoot and how to manage digital stock. Twenty-five stock assignments designed to reflect the most current trends in photography provide you with a blueprint for building a stock collection, while special sections detail how to market stock in the digital world, negotiate and quote stock photo fees, and understand the new economy of stock.  This book is available from the website listed below.

How to Grow as a Photographer – Reinventing Your Career – Tony Luna

PRODUCT DESCRIPTION: How to Grow as a Photographer – Reinventing Your Career This book features interviews with legendary photographers and chronicles how they achieved success on a professional and personal level. This informational and inspirational book is a must for mid-career professionals who wish to take their careers to the next level, as well as emerging artists who need to know what their profession will expect of them and how they can prepare for their careers. Author Tony Luna’s five steps of creative evolution offer photographers a chance to recognize, assess, plan, and implement a program for creative and professional growth.  This book is available from Amazon.

How to Succeed in Commercial Photography: Insights from a Leading Consultant – Selina Maitreya

PRODUCT DESCRIPTION: How to Succeed in Commercial Photography: Insights from a Leading Consultant This book provides photographers at every career stage with all the tools they need for a prosperous career and a rewarding life in commercial photography. She tells photographers how to rise above the competition, build a dynamic professional team, develop a powerful online portfolio, set goals and meet them, survive difficult times by overcoming fear and creative blocks, and accept responsibility for success. Through intimate interviews, commercial photographers reveal pitfalls and missteps they’ve experienced, and explain how others can avoid the same. This book is available from the website listed below.

Law (in Plain English) ® for Photographers (The) – Leonard D. DuBoff

PRODUCT DESCRIPTION: Law (in Plain English) ® for Photographers (The) The photographer’s definitive business and legal resource is now completely updated and expanded. In this valuable guide, arts attorney Leonard DuBoff takes you step by step though all the legal aspects of the photography business. Here is expert advice for everything from contracts to trademarks, including government licenses, taxes, censorship, the rights of privacy and publicity, leases and insurance, estate planning, and more. This latest, up-to-the minute edition pays special attention to the legal challenges that have been brought about by digital cameras and the Internet.  This book is available from the website listed below.

Licensing Photography – Richard Weisgrau

PRODUCT DESCRIPTION: Licensing Photography Photographers can now increase the profitability of their images by properly controlling and pricing the rights to their work! A veteran photographer and an intellectual property attorney explain the complicated subject of licensing in clear layman’s terms, so that readers can craft licensing agreements, price the values of those licenses, and negotiate fees successfully. This handy guide examines the principles of copyright and registration, explains that such rights can be divided into smaller pieces, and explains how this provides the basis for all licensing. Readers will also find clear explanations of laws of privacy, publicity, and trademark that impact licensing rights.  This book is available from the website listed below.

Photographer’s Guide to Marketing and Self-Promotion – Maria Piscopo

PRODUCT DESCRIPTION: Photographer’s Guide to Marketing and Self-Promotion Maria Piscopo has been a photographer’s representative for more than two decades, and she has honed her message at innumerable industry conferences and workshops. In brief but information-packed chapters, Piscopo explains how to define the type of work you do, research different categories of clients, and persuade them to hire you. She deals with the nitty-gritty of portfolio presentation (how much do you show?), writing the selling “script” (what do you say and how do you tailor it to your audience?), and negotiating costs. Other chapters discuss how to work with a rep and a marketing coordinator. Throughout the book, first-person accounts by successful photographers add welcome practical details.  This book is available through the website listed below and from Amazon.

Photographer’s Guide to Negotiating (The) – Richard Weisgrau

PRODUCT DESCRIPTION: Photographer’s Guide to Negotiating (The) An industry leader instills photographers with the confidence and common sense they need to negotiate effectively with clients, vendors, fellow photographers, and others. Readers will be surprised to recognize ways in which they already negotiate successfully in everyday life and how they can apply these principles in business. Drawing from decades of experience, the author examines the nature of negotiating and the traits of a good negotiator. This book reveals the best strategies and tactics for business dealings and ways for photographers to best plan for a negotiation. Specific tips are offered for negotiating assignment deals, stock photography sales, contracts, purchases, and more.  This book is available from the website listed below.

Photographer’s Market – Donna Poehner


PRODUCT DESCRIPTION: Photographer’s Market With 1,500 market listings, 2009 Photographer’s Market is the essential resource for freelance photographers looking to market their work. No other book contains as many market listings for magazines, book publishers and stock agencies all over the world. Easy to use with clearly marked sections and four indexes, this accessible guide also helps photographers narrow down the markets that interest them. Plus, articles about successful photographers and how they built their businesses shows readers how to succeed in an ever-evolving industry. Up-to-date information on technology and market trends arms readers with the facts they need to establish themselves as working photographers.  This book is available from the website listed below as well as Amazon

Photography: Focus on Profit – Tom Zimberoff

PRODUCT DESCRIPTION: Photography: Focus on Profit This no-fail guide details the “best practices” for starting, running, and evaluating the ongoing operation of a photography business.  This book has everything the photographer needs to know about raising finances, choosing the right digital equipment, day-to-day business management, and more. This one-stop guide is the ultimate answer to a business world where a photographer’s success depends on handling operations consistently, effectively, and professionally.  The book is available from the website listed below as well as Amazon.

Photography Your Way. A Career Guide to Satisfaction and Success – Chuck DeLaney

PRODUCT DESCRIPTION: Photography Your Way.  A Career Guide to Satisfaction and Success A completely fresh approach to breaking into the world of photography! This motivational guide is now updated for the digital age.  This book looks at how digital tools have increased the power of photography, how digital photography is changing the nature of jobs and creating more opportunities in the industry, how digital photography may limit photographers’ independence, what extra services a photographer can offer in the digital age and much more. Rich with seasoned advice and practical tools for developing an individual style, this book covers selecting and connecting with subject matter, overcoming creative blocks, winning contests and grants, finding a niche, and more. Included are several sample assignments to get started shooting, tips for building up equipment and extensive resource lists.  This book is available from Amazon.

Photojournalist’s Guide to Making Money (The) – Michael H. Sedge

PRODUCT DESCRIPTION: Photojournalist’s Guide to Making Money (The) This insider’s look at how today’s pros really sell their work details the powerful maneuvers they use. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.  This book is available from the website listed below.

Pricing Photography: The Complete Guide to Assignment and… – Michal Heron

PRODUCT DESCRIPTION: Pricing Photography: The Complete Guide to Assignment and Stock Prices This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more.  Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete “buyer’s guide” for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help.  This book is available from the website listed below.

Professional Photographer’s Legal Handbook (The) – Nancy E. Wolff

PRODUCT DESCRIPTION: Professional Photographer’s Legal Handbook (The) Written for non-lawyers, this book is an essential tool for photographers, photo buyers, stock agents, picture researchers, reps, and other professionals in the field of photography. Anyone who wants to make a living by licensing rights to pictures will benefit from this real-world guide to photography and the law. This accessible and entertaining volume takes readers through the nuances and subtleties of copyright, trademark, and the laws of privacy and publicity.  This book covers the most timely and pressing legal matters confronting photographers and their representatives, including rights and licensing under copyright, infringement, protected trademarks, photos on the Internet, First amendment considerations, The Digital Millennium Copyright Act and moral rights.  This book is available from the website listed below.

Publishing Photography: Marketing Images, Making Money – Richard Weisgrau

PRODUCT DESCRIPTION: Publishing Photography: Marketing Images, Making Money This insider’s guide examines the entire range of the publication market for photographers: magazines, newspapers, books, posters, greeting cards, calendars, brochures, paper products, packaging, point of purchase displays, print advertisements, Web advertisements, publicity kits, annual reports, Web sites, films, CD-ROMS, DVDs, and more. Chapters cover the technical and aesthetic requirements of given market segments, and how to break into the marketplace. Explanations are provided for assignment and stock photography models and the requirements for being successful at each, as well as the different business approaches for the part-time and full-time professional publication photographer. Explanations are also provided for the nature of relationships between client editors, art directors, communication directors, and others and the photographer, and how each relationship is crucial to overall success.  This book is available from the website listed below.

Real Business of Photography (The) – Richard Weisgrau

PRODUCT DESCRIPTION: Real Business of Photography (The) Drawing from decades of experience as a working photographer and industry leader, the author defies popular “business myths” and trend-driven behavior by providing a fresh, common-sense approach to running a photography business.  This book covers all the essentials of running a photography business— setting a strategic vision and managing finances, networking for prospects and retaining clients—with the goal to develop an individual, unique business style. Using examples from his own rich professional experience, the author illuminates the power of thorough market research, a client-specific marketing approach, and a self-reliant business spirit.  This book is available from the website listed below.

Starting Your Career as a Freelance Photographer – Tad Crawford

Starting Your Career as a Freelance Photographer Here is a virtual treasury of advice, insight, and guidance for every freelance photographer! From creating a portfolio and promoting your work to winning the first client and running a healthy, profitable business, this book provides crucial marketing, business, and legal know-how for every step of the process.

About Lisa Canning

“Vowels are to words what creativity is to the world~ basic and necessary.” What motivates you to explore your creativity? Follow me @EntretheArts. For daily inspiration and creative education join me on Facebook: https://www.facebook.com/EntrepreneurTheArts Need a magic creativity wand? Let’s start with the clarinet and see what it inspires you to dream and do. Lisa Canning is the founder of Lisa’s Clarinet Shop, IAEOU, the Institute for Arts Entrepreneurship (IAE) and Entrepreneur the Arts.

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