Interested in Recording & Publishing? This book list is for you.
Future of Music (The): Manifesto for the Digital Music Revolution – Dave Kusek
The Future of Music: Manifesto for the Digital Music Revolution
In what could be one of the most provocative music books published in recent years, two innovators in music technology take a fascinating look at the impact of the digital revolution on the music business and predict “a future in which music will be like water: ubiquitous and free-flowing.” Kusek and Leonhard foresee the disappearance of CDs and record stores as we know them in the next decade; consumers will have access to more products than ever, though, through a vast range of digital radio channels, person-to-person Internet file sharing and a host of subscription services. The authors are especially good at describing how the way current record companies operate – as both owners and distributors of music, with artists making less than executives – will also drastically change: individual CD sales, for example, will be replaced by “a very potent ‘liquid’ pricing system that incorporates subscriptions, bundles of various media types, multi-access deals, and added-value services.” While the authors often shift from analysts into cheerleaders for the über-wired future they predict – “Let’s replace inefficient content-protection schemes with effective means of sharing-control and superdistribution!” – their clearly written and groundbreaking book is the first major statement of what may be “the new digital reality” of the music business in the future.
Getting Radio Airplay – Gary Hustwit
Getting Radio Airplay
Getting your music played on the radio is a critical step towards success as a band or solo artist. Getting Radio Airplay is the definitive guide to getting your music played on college, public and commercial radio. Interviews with radio station Music Directors, record label promotions staff and independent artists who’ve done it, plus an updated directory of 1000 radio stations in the U.S. and Canada make this book important for musicians who want to release their own music on a national level.
Plain & Simple Guide to Music Publishing (The) – Randal Wixen
The Plain And Simple Guide To Music Publishing
Music publishing is one of the most complex parts of the music business, and yet it can be the most lucrative area of income for musicians. Randall Wixen presents a clear and concise approach on how music publishing works today. It is written for the lay musician/songwriter but contains enough substance to be worthwhile for those already holding positions within the business. Topics covered include everything from mechanical, performing, and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation, and more. This book is available through the website listed below and through Amazon.
Real Deal: How to Get Signed to a Record Label (The) – Daylle Deanna Schwartz
The Real Deal: How to Get Signed to a Record Label
The Real Deal is the only music business reference source that offers specific advice to musicians on getting that all-important record deal. Included in this thoroughly revised and updated Second Edition are all the business necessities, creative aspects, and marketing strategies needed for musicians to survive and thrive in the music industry. Readers learn, step by step, how to prepare a presentation package and reach the right person at the record labels, and discover dozens of no-fail procedures and time-tested techniques for making it in this incredibly competitive business. This exciting expanded edition features expert advice from dozens of successful managers, record producers, recording artists, and publicists, as well as three brand new chapters: “Taking Care of Business,” “Making Money Promoting Your Talent,” and “Using Your Songwriting Talents.” Also included is thorough, up-to-the-minute information on using the Internet and getting signed overseas, as well as two completely revised and updated appendices providing information on books, conferences, and other resources. This book is available from the website listed below as well as Amazon.
Record Label Marketing – Tom Hutchison
Record Label Marketing
This book provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world “how to” practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.
Start and Run Your Own Record Label – Daylle Deanna Schwartz
Start and Run Your Own Record Label
Though the music industry has changed dramatically in recent years, there has never been a better time than the present for anyone interested in starting a record label to market new talent or to release and promote their own music. With all the latest advances in digital sales and online networking, music can now be released, distributed and promoted for a fraction of traditional costs. In order to reflect these industry changes and new opportunities, Daylle Deanna Schwartz, the first woman to start and run a sustainable label on her own, has rewritten and expanded her classic, Start & Run Your Own Record Label.
Start and Run Your Own Record Label, now in its third edition, is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing and promotion, it also has new information about key issues including:
- Balancing on and offline promotion and marketing
- Making the most of online resources (social networking sites, blogs, podcasts, ringtones, videos, radio and more)
- Using digital distribution profitably
- Licensing your recordings for use in the media
- Marketing music overseas
She also compiled exciting new interviews with hot industry professionals and independent labels. The book can be ordered from the website listed below and can also be found at Amazon.
Tim Sweeney’s Guide to Releasing Independent Records – Tim Sweeney
Tim Sweeney’s Guide To Releasing Independent Records
Packed with hundreds of money-saving tips, helpful hints, and never-before-revealed secret strategies used by industry insiders, this informative guide will teach you how to set up your own independent record label; make a great-sounding record without spending a lot of money; get quality distribution into major retail chains and indie record stores; design a winning promotional strategy for your release; convince college and commercial radio stations to play your record, and use the exposure generated by your release to bring yourself to the attention of a larger label. This book is available through the website listed below and through Amazon.
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