Jan
06

Books for Arts Organizations

Here is a short list of books that will help you build a successful arts organization.

Art in Other Places: Artists at Work in America’s Community and Social Institutions-William Cleveland


6a00e5547a492788330105361c1565970b-piWilliam Cleveland, founder and director of CSA&C since 1991 is the author of this book which uses first-hand accounts to provide an enlightening view of how the creative processes have been used to address and solve some of society’s most pressing problems. The book includes case studies, research, and descriptions of the wide variety of artistic, educational, and therapeutic approaches utilized by each of the 22 programs. It also recounts many of the financial and political strategies employed to build and sustain support for these unlikely endeavors. This book recounts the histories of 22 arts programs that pioneered the burgeoning field of arts-based community development and social change in America.  It is available through http://www.artandcommunity.com/

CSA&C is an association of creative leaders from business, government and the arts who have succeeded in building bridges between the arts and a wide range of community, public and private sector interests. At a time when many of our most valued cultural institutions are at risk, CSA&C is working to establish new working relationships between the arts and the broader community. They believe the arts can only flourish when the power of the creative process becomes a vital and accepted part of all aspects of community life.

Art of the Turnaround (The): Creating and Maintaining Healthy Arts Organizations – Michael M. Kaisers

9781584657354Michael M. Kaiser has revived four major arts organizations: the Kansas City Ballet, the Alvin Ailey American Dance Theater, American Ballet Theatre, and London’s Royal Opera House. In The Art of the Turnaround he shares with readers his ten basic rules for bringing financially distressed arts organizations back to life and keeping them strong. These rules cover the requirements for successful leadership, the pitfalls of cost cutting, the necessity of extending the programming calendar, the centrality of effective marketing and fund raising, and the importance of focusing on the present with a positive public message. In chapters organized chronologically, Kaiser brings his ten rules vividly to life in discussions of the four arts organizations he is credited with saving. The bookconcludes with a chapter on his experiences at the John F. Kennedy Center for the Performing Arts, an arts organization that needed an artistic turnaround when he became the president in 2001 and that today exemplifies in practice many of the ten rules he discusses throughout his book. This book is available from Amazon.
Michael M. Kaiser has been President of the John F. Kennedy Center since January 2001.  Mr. Kaiser previously served as the Executive Director of the Royal Opera House, the largest performing arts organization in the United Kingdom.  Prior to joining the Royal Opera House, Mr. Kaiser was Executive Director of American Ballet Theatre.

Mr. Kaiser received his Master’s degree in Management from M.I.T.’s Sloan School of Management and his Bachelor’s degree in Economics, Magna Cum Laude, from Brandeis University. He has been an Adjunct Professor of Arts Administration at New York University, and a Lecturer at the University of the Witwatersrand in Johannesburg.

Branding for Nonprofits: Developing Identity with Integrity – DK Holland

1581154348This book provides the processes, tools and thinking needed to brand or rebrand and is intended for managers of small & mid-size nonprofits, graphic designers, art directors and educators. The book presents case studies that reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas and rebranded to create a distinctive clear identity that furthers their mission and helps stabilize their programs. Four-page interviews with six nonprofit groups explain the impact of rebranding.  Chronological order shows nonprofits how to proceed at each stage of branding.  Each chapter has charts, photos or other visuals to support the text. This book is available at http://www.allworth.com/
Allworth publishes business and self-help books for artists, designers, photographers, writers, and film and performing artists, as well as books about business, law, and personal finance for the general public. DK Holland is a writer, strategist and creative director who turned her attention to nonprofits after developing award-winning programs that included branding, licensing, promotion and product development for companies such as Mattel and Citigroup for more than thirty years. A former executive director of a national nonprofit and currently a trustee of three nonprofit boards, she volunteered for, founded and chaired two other nonprofits.

Fundamentals of Arts Management – Craig Dressen

637_large_imageUpdated and expanded, the 5th Edition of this book includes 11 revised chapters that detail principles and best practices for managing and governing community arts organizations; fund raising; and presenting, promoting, and evaluating arts programs.  It also has 4 new chapters that investigate personnel management, creating successful funding proposals, effective arts advocacy, and developing your creative economy. The book is available here: www.umass.edu/aes/content/publications

The Arts Extension Service of the University of Massachusetts Amherst has been helping to connect community and the arts for over thirty years.  Their motto is “Bringing ARTS into the Communities and creating COMMUNITY through the ARTS”.  They provide professional arts management  education through their workshops and training programs.  They are also one of the leading publishers of arts management books and they offer an array of customized capacity-building conferences and training programs, and research services for state, regional and local arts agencies.

Making Exact Change: How U.S. Arts-based Programs Have Made a Significant and Sustained Impact on their Communities- William Cleveland

mec-cover1This book, written by the founder and director of CSA&C William Cleveland, is a study focused on the impact that exemplary arts programs have had inside the communities where they practice. This study was undertaken to help the growing but largely disconnected community arts field learn from its most venerable and successful colleagues. Its focus is exemplary arts-based programs that have had a significant and sustained positive impact on their communities. This book is available through http://www.artandcommunity.com/ or download it here.

CSA&C is an association of creative leaders from business, government and the arts who have succeeded in building bridges between the arts and a wide range of community, public and private sector interests. At a time when many of our most valued cultural institutions are at risk, CSA&C is working to establish new working relationships between the arts and the broader community. They believe the arts can only flourish when the power of the creative process becomes a vital and accepted part of all aspects of community life.

New Creative Communities- Arlene Goldbard

NCC-cover-small-199x300Through personal stories, rousing accounts, detailed observation and histories, Arlene Goldbard describes how communities express and develop themselves via the creative arts. This comprehensive, photographically- illustrated book, which covers community-based arts such as theater grounded in oral history and murals celebrating cultural heritage, will appeal to the curious non-specialist reader as well as the practitioner and student.   New Creative Community can be order through New Village Press

Arlene Goldbard is one of the best-known authors on community cultural development. Her seminal books and essays are widely read in the U.S. and other English-speaking countries — among them, Community, Culture and Globalization and this book’s antecedent, Creative Community.

Performing Arts Management: A Handbook of Professional Practices – Tobie S. Stein


9781581157536_p0_v2_s260x420Performing Arts Management: A Handbook of Professional Practices

This comprehensive volume is packed with the wisdom and expertise of more than 150 nonprofit and commercial performing arts professionals who share their winning strategies for the workplace.  Every type of performing arts organization is included and their practical tips and insider hints are illustrated by more than one hundred figures and appendices of sample organizational structures, job descriptions, business models, letters, income statements, operating budgets, and much more.  This book is available from http://www.allworth.com/

Allworth publishes business and self-help books for artists, designers, photographers, writers, and film and performing artists, as well as books about business, law, and personal finance for the general public. Tobie S. Stein, Ph.D. holds the Koppelman Professorship at Brooklyn College, The City University of New York, and is the director of its graduate program in performing arts management. Her articles focusing on executive coaching, workforce development, career transition, and diversity have appeared in the Journal of Arts Management, Law and Society; National Business Employment Weekly; New York Newsday; and The Wall Street Journal.

 

 Lisa Canning 09About Lisa Canning

“Vowels are to words what creativity is to the world~ basic and necessary.”

What motivates you to explore your creativity?  Email me and tell me: lisa@entrepreneurthearts.com

For daily inspiration and creative education join me on Facebook: https://www.facebook.com/EntrepreneurTheArts

Need a magic creativity wand? Let’s start with the clarinet and see what it inspires you to dream and do.

Lisa Canning is the founder of Lisa’s Clarinet Shop, IAEOU, the Institute for Arts Entrepreneurship (IAE) and Entrepreneur the Arts.

 

 

 

 

 

 

 

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