Innovating Through Artistry
Written by Art Licensing Coach J'net Smith Rule #3 Know your skills. Art talent isn’t enough to make it in the Art Licensing industry. Even more interesting is the fact that you may do very well in Art Licensing for any number of other reasons. For example, your art skills may be good; they may even be awesome! But you … [Read more...]
Written by Art Licensing Coach J'net Smith Rule #1 Learn all you can about art licensing before committing your time and efforts. Licensing is big business. According to the 2011 annual Licensing Industry Survey released in June by the International Licensing Industry Merchandisers’ Association (LIMA), global licensed product royalty … [Read more...]
According to this week's Time Magazine, a new poll suggests we are at another "malaise moment," with more Americans pessimistic about our country's decline and their own future. I happen to think we have our best bet of getting out of our malaise the more we engage creatively with our own lives. So we're taking the next step with … [Read more...]
Written by Peter Spellman, Berklee College of Music Put on your marketing hat for a moment. Market position is often related to niche. The “mass market” has given way to a market of niches. The music market in particular continues to segment and each segment has beome a “world”, a cultural/economic portal, through which … [Read more...]
Written by Peter Spellman, Berklee College of Music Concentration is the secret of strength in politics, in war, in trade, in short in all management of human affairs.” – Ralph Waldo Emerson Unless you were born under a rock, you probably are familiar with the name Crayola. It is the most popular and recognized crayon brand in … [Read more...]
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