Jun
09

Remembering the small in small business

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I am a true advocate for small business. There are so many things to love about small business. For one you usually don't have to look far to find the owner if you need them. They are usually the one answering the phone, or working the register or the one closing or opening the shop up. I love that a small businesses are agile too … [Read more...]

May
18

And the Equity Crowdfunding Race to Raise is Off and Running!

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   Written by Locavesting's very own Amy Cortese On Monday the fledgling investment crowdfunding industry, led by some of the people who conceived of and pushed for what eventually became the JOBS Act, gathered on Capital Hill to mark the start of Regulation Crowdfunding (aka Title III). The … [Read more...]

May
09

Got grit?

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 Grit is that 'extra something' that separates the most successful people from the rest. It's the passion, perseverance, and stamina that we must channel in order to stick with our dreams until they become a reality. ~Travis Bradberry  Those who have grit have the commitment to finish what they start, to rise above setbacks, want to … [Read more...]

May
02

Prince’s 10 Rules for Success

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One of the greatest gift artists bring to the world is their values and ethics. Artists come to be artists because of them and have a lot they can teach the world with them. This 8 minute video created by Evan Carmichael, assembled from a number of different guest televised appearances of Prince, does a great job of sharing Prince's … [Read more...]

Apr
25

Is fear stopping you from building your brand through video?

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Why is it so many of us are afraid of being on film? God knows I felt this way at first, and still do after having produced and been filmed in almost 50 educational video's now. But I pushed myself to get through it because I had to if I wanted to take a step forward towards achieving my goals of sharing my knowledge and know how with a … [Read more...]

Apr
24

Good to remember: It’s all a matter of perspective

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My husband I decided earlier this year we wanted to move. We live in a wonderful suburb presently, but our home is not within walking distance to anything. So earlier this year we prepared to list our home, research its value and put it on the market after deciding to move closer to my husband's work which will provide us with a wonderful … [Read more...]

Apr
20

Are you selling for yourself or to pay the bills?

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Do you consider yourself a professional salesperson? When you look in the mirror do you say, 'I sell for a living and am damn proud of it'? Or do you shirk at the thought that your livelihood depends on your ability to sell? The lifeblood of every business is sales, period. Cash is king and sales his queen. Your ability to generate … [Read more...]

Apr
10

How to alienate your customers: A case study, Massage Envy

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There is an old saying that in business you are either growing or going. There is a lot of truth to it. Customers who love you and keep buying from you allow you to cover up a lot of your sins and mistakes you make in business. But at what point do those mistakes cross that invisible line and cause customers to lose 'that loving feeling' … [Read more...]

Apr
04

Your Real Customers Don’t Care About Your Technology or The Price of Your MVP.

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Call me old fashioned, but I built my first business before the internet. Back then we used the telephone, direct mail and face to face meetings like trade shows or events to cultivate relationships with customers and generate sales. My business grew at 20+% every year for over 10 years before consumers were routinely surfing the … [Read more...]

Mar
18

Digital Evolution Data and Going Global More Quickly

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The Internet has come of age. Twenty-one years since the marketplace first took notice, the World Wide Web today is at the heart of the global economy, channeling interactions for nearly 40% of the world’s population. It took the Internet 12 years to gather its first billion users, and a third of that time to amass its third … [Read more...]

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