Effective Ways to Leverage Content in a Sales Pitch

Helping hand shakes another hand as part of an agreement

Content is King, according to current marketing wisdom. But what does that really mean? Is this limited to blogs? Or sales pages? Or does it encompass a whole lot more? The latter is the case. The best content marketing appeals to a broad range of personalities and offers each segment of the market a little something that appeals to that … [Read more...]


What will be in your declaration of independence?


Tomorrow is the 240th anniversary from the day the Continental Congress formally endorsed the Declaration of Independence and the United States became a country on July 4, 1776. There certainly were some rough years for the signers of the Declaration of Independence. Some were arrested, imprisoned as traitors and tortured before they … [Read more...]


Remembering the small in small business


I am a true advocate for small business. There are so many things to love about small business. For one you usually don't have to look far to find the owner if you need them. They are usually the one answering the phone, or working the register or the one closing or opening the shop up. I love that a small businesses are agile too … [Read more...]


And the Equity Crowdfunding Race to Raise is Off and Running!


   Written by Locavesting's very own Amy Cortese On Monday the fledgling investment crowdfunding industry, led by some of the people who conceived of and pushed for what eventually became the JOBS Act, gathered on Capital Hill to mark the start of Regulation Crowdfunding (aka Title III). The … [Read more...]


Got grit?


 Grit is that 'extra something' that separates the most successful people from the rest. It's the passion, perseverance, and stamina that we must channel in order to stick with our dreams until they become a reality. ~Travis Bradberry  Those who have grit have the commitment to finish what they start, to rise above setbacks, want to … [Read more...]


Prince’s 10 Rules for Success


One of the greatest gift artists bring to the world is their values and ethics. Artists come to be artists because of them and have a lot they can teach the world with them. This 8 minute video created by Evan Carmichael, assembled from a number of different guest televised appearances of Prince, does a great job of sharing Prince's … [Read more...]


Is fear stopping you from building your brand through video?


Why is it so many of us are afraid of being on film? God knows I felt this way at first, and still do after having produced and been filmed in almost 50 educational video's now. But I pushed myself to get through it because I had to if I wanted to take a step forward towards achieving my goals of sharing my knowledge and know how with a … [Read more...]


Good to remember: It’s all a matter of perspective


My husband I decided earlier this year we wanted to move. We live in a wonderful suburb presently, but our home is not within walking distance to anything. So earlier this year we prepared to list our home, research its value and put it on the market after deciding to move closer to my husband's work which will provide us with a wonderful … [Read more...]


Are you selling for yourself or to pay the bills?


Do you consider yourself a professional salesperson? When you look in the mirror do you say, 'I sell for a living and am damn proud of it'? Or do you shirk at the thought that your livelihood depends on your ability to sell? The lifeblood of every business is sales, period. Cash is king and sales his queen. Your ability to generate … [Read more...]


How to alienate your customers: A case study, Massage Envy


There is an old saying that in business you are either growing or going. There is a lot of truth to it. Customers who love you and keep buying from you allow you to cover up a lot of your sins and mistakes you make in business. But at what point do those mistakes cross that invisible line and cause customers to lose 'that loving feeling' … [Read more...]

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