Apr
25

Is fear stopping you from building your brand through video?

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Why is it so many of us are afraid of being on film? God knows I felt this way at first, and still do after having produced and been filmed in almost 50 educational video's now. But I pushed myself to get through it because I had to if I wanted to take a step forward towards achieving my goals of sharing my knowledge and know how with a … [Read more...]

Apr
24

Good to remember: It’s all a matter of perspective

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My husband I decided earlier this year we wanted to move. We live in a wonderful suburb presently, but our home is not within walking distance to anything. So earlier this year we prepared to list our home, research its value and put it on the market after deciding to move closer to my husband's work which will provide us with a wonderful … [Read more...]

Apr
20

Are you selling for yourself or to pay the bills?

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Do you consider yourself a professional salesperson? When you look in the mirror do you say, 'I sell for a living and am damn proud of it'? Or do you shirk at the thought that your livelihood depends on your ability to sell? The lifeblood of every business is sales, period. Cash is king and sales his queen. Your ability to generate … [Read more...]

Apr
10

How to alienate your customers: A case study, Massage Envy

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There is an old saying that in business you are either growing or going. There is a lot of truth to it. Customers who love you and keep buying from you allow you to cover up a lot of your sins and mistakes you make in business. But at what point do those mistakes cross that invisible line and cause customers to lose 'that loving feeling' … [Read more...]

Apr
04

Your Real Customers Don’t Care About Your Technology or The Price of Your MVP.

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Call me old fashioned, but I built my first business before the internet. Back then we used the telephone, direct mail and face to face meetings like trade shows or events to cultivate relationships with customers and generate sales. My business grew at 20+% every year for over 10 years before consumers were routinely surfing the … [Read more...]

Mar
18

Digital Evolution Data and Going Global More Quickly

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The Internet has come of age. Twenty-one years since the marketplace first took notice, the World Wide Web today is at the heart of the global economy, channeling interactions for nearly 40% of the world’s population. It took the Internet 12 years to gather its first billion users, and a third of that time to amass its third … [Read more...]

Dec
09

Tips for successfully marketing business niches online.

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  In this present era of digitalization, online marketing has proved to be an effective way of marketing a company’s products or services. While some firms view it as an added expense, others deem it a necessary business tool that creates the opportunity to target specific audiences and attract more customers. Interestingly enough, … [Read more...]

Nov
01

Happy Birthday ETA!

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http://www.jibjab.com/view/TbPy74trSkm6N7G4Q6u6Pw   Happy birthday to my beloved Entrepreneur The Arts. The inspiration behind ETA was my father, Theodore C Argiris, who was an amazing social entrepreneur and humanitarian; always full of bright ideas and always trying to help others. Happy birthday Dad! And to my ETA … [Read more...]

Oct
25

Women Supporting Women; how often does it happen, really?

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Let's face it, more women I know have told me that it was a man who helped them get ahead first, not a woman. I have to say, my own experience has been the same. With all this talk about women being the key to economic growth, peace and unity, why is it that women are not the first ones to lend a helping hand to another sister? Why is … [Read more...]

Dec
31

How to Bridge Your Own Gaps and Get What You Want In Life

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How do you bridge your own gaps to get what you want in life? The building of your intrinsic motivation is key to bridging your own gaps to get what you want.   What is intrinsic motivation? Intrinsic motivation refers to motivation which drives your interest and enjoyment in a task.  It exists within you rather than coming … [Read more...]

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