Innovating Through Artistry
Written by Art Licensing Coach J'net Smith Rule #4: Plan on 2+ years to get your art licensing business established. Licensing is no different than other business, it will take time to create contacts, processes, and revenue. If you expect it to happen over night, you are most likely thinking about the wrong business, or perhaps … [Read more...]
At what point, if any, does extending brand uniqueness create a tipping point that then threatens the very foundation of the brand itself? Lately I have been asking myself this very question about the Starbucks brand. As we all know, back in the 90's Howard Schultz transformed the second most consumed drink after water, and the … [Read more...]
Written by Art Licensing Coach J'net Smith Rule #3 Know your skills. Art talent isn’t enough to make it in the Art Licensing industry. Even more interesting is the fact that you may do very well in Art Licensing for any number of other reasons. For example, your art skills may be good; they may even be awesome! But you … [Read more...]
Written by Art Licensing Coach J'net Smith Rule #1 Learn all you can about art licensing before committing your time and efforts. Licensing is big business. According to the 2011 annual Licensing Industry Survey released in June by the International Licensing Industry Merchandisers’ Association (LIMA), global licensed product royalty … [Read more...]
In 2012 The United States Association for Small Business and Entrepreneurship (USASBE) will be held from January 12-15th in New Orleans, LA. My colleague from University of Illinois, Joyce Thomas and myself will be attending to present material from a paper we wrote, with another Univ of IL colleague, Deana McDonough, about The IAE and … [Read more...]
Written by Randy Woods, October 25th. Appeared in Entrepreneur Magazine online. In the drizzly Pacific Northwest, Andy Fife is a rainmaker for the region's thriving arts community. Through Shunpike, a Seattle-based arts organization, he has helped nurture more than 2,500 creative enterprises across Washington, providing a solid … [Read more...]
This is pretty interesting news for all of you out there with missions that have no funding sources- yet. All we need to do now is find out which foundations have missions clearly inline with our own... What does the term Mission Investing mean? A growing group of foundations are increasingly thinking about their organizations as … [Read more...]
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