On Thursday January 26th The Institute for Arts Entrepreneurship (IAE) will be teaming up with WBEZ’s new project Front & Center to host a resource fair for the self employed, small businesses, start-ups, and freelancers.

Mini seminars and presentations will run through out the evening at the fabulous Catalyst Ranch located at 656 W Randolph St # 3W in the Polka Room.

Mini Seminar Topics Include: 

Entrepreneurship 101
Presented by Institute For Arts Entrepreneurship

Receiving small loans as an independent worker
Presented Accion Micro Lending

Doing your taxes as a freelancer, small business owner, or independent
Presented by Center for Economic Progress

Create. Innovate. Repeat: featuring 4 fabulous presenters, 7 slides and just 5 minutes each to pitch their most innovative business idea to you.
Presented by Institute for Arts Entrepreneurship.

Partial List of Participants Include:

Co-Lab Evanston providers of shared office spaces.

Northside Freelancers Network  who can help you connect to the growing Chicago self-employed community. Make sure to ask them about their weekly “freelancers soup” lunch.

Accion will be on hand to discuss how to get a  micro-loans to jump start your own business.

Northside Community Bank can help you find funding for your small, local project.

IndieMade is itself a small business. They create websites for independents, artist, small businesses, and start-up projects.

Rockstar CPA offers CPA services specifically geared towards the self-employed, with a specialty in creative projects.

The Law Project offer affordable legal resources for freelancers, independents, and small businesses, such as creating contracts, negotiating pay, etc.

Chicago! Come on out and celebrate self-employment with us! We hope to see you on January 26th.

Fair begins at 6pm @ Catalyst Ranch  656 W Randolph St # 3W, in the Polka Room

Written by Randy Woods, October 25th. Appeared in Entrepreneur Magazine online.

Andy Fife's mission is to provide a solid financial foundation for entrepreneurial artists.

In the drizzly Pacific Northwest, Andy Fife is a rainmaker for the region’s thriving arts community. Through Shunpike, a Seattle-based arts organization, he has helped nurture more than 2,500 creative enterprises across Washington, providing a solid financial foundation for the region’s most prominent entrepreneurial artists.

So what’s his big secret? “We mostly focus on writing a business plan, creating a marketing plan, securing funding, establishing lines of credit,” Fife says. “That, itself, could be considered innovative in the art world, where most people aren’t trained in the business fundamentals.”

“Artists always do badly with money,” admits Jennie Shortridge, a Shunpike client and co-founder of Seattle7Writers, a collective of published Pacific Northwest authors. “We just aren’t very good with spreadsheets and bank accounts and, frankly, we don’t always want to be.”

That’s where Shunpike comes in, offering two tiers of service for its financially challenged members. “Basically, we’re a service hub for all the back-office functions,” Fife explains. “Our mission is to handle all of that for them and let them spend their time doing what they do best, which is producing art.”

Shunpike’s first-tier program offers grant-writing services, tax-exempt 503(c)(3) status and consultation about fundraising, finance and advisory board development for a $100 annual fee and a 7 percent cut of revenue. The second tier, called the Partner Artist program, offers all of the above, plus assistance in bookkeeping, taxes, licensing, permitting, human resources, payroll and insurance. The same $100 annual fee applies, plus 10 percent of revenue.

Even in the shadow of the Great Recession, Shunpike appears to have no shortage of potential clients. A 2010 report by Americans for the Arts said Seattle is home to 4,370 businesses in the “creative industries”–museums, symphonies, architecture, advertising–employing more than 21,000 people.

When Fife joined as executive director in 2007, Shunpike’s annual budget was $400,000; today, it’s $1.4 million. About 55 percent of these funds come through donations by government agencies, corporations, foundations and individuals, he says. The rest comes from consulting fees and percentages of Partner Artists’ revenues. Shunpike, now in its 10th year, has about 115 Partner Artists on its roster.

Providing aid to nonprofits is Shunpike’s specialty, but the group also doles out advice to for-profit ventures. Katrina Toft, co-founder and owner of Two Ravens Studio in Tacoma, Wash., sought marketing and financial advice from Shunpike in 2010 when she and her business partners wanted to grow their metalworking business.

“Andy created a diagram for us, explaining how to get bank loans, address environmental concerns and go through the permitting process,” Toft says. “We also learned to be open to not just the standard methods of marketing. He gave us great advice on utilizing social media and venturing into Facebook.”

“It’s so important to learn business skills,” says Teresa Thuman, producing artistic director of the nonprofit Sound Theatre Company, a Shunpike Partner Artist since 2006. “We had no real structure when we started, so Shunpike essentially became our business office. They helped out tremendously with grant-writing, licensing and fundraising.”

Fife recommended that Sound Theatre eliminate overhead by renting out local theaters. He is also a champion of pooling artists into collectives and raising funds via online crowdsourcing, much the way Kickstarter works, with incremental PayPal donations.

“You might find other organizations that will help support your business, but no one else will support both your business and your artwork,” Thuman says. “There’s really no other organization like Shunpike.”

Soon that may no longer be true. Fife says he may try to export the Shunpike model. “The strength is that it’s a very local approach,” he says, “but there’s no reason it can’t be repeated in other cities.”

Written by Steve Hendershot, July 18th, 2011 appeared in Crain’s Chicago Business.

Lisa Canning uses a plug-in reader and the Square app to process credit card transactions in her clarinet shop. Photo by: Stephen J. Serio

Email is so old school. These days, small businesses that are getting the most out of their smartphones and iPads are all about the apps: add-on programs that can help them do everything from process credit cards to sketch skyscrapers.

Of the small businesses surveyed in a March poll by AT&T Inc., 72% said they were using mobile apps. Thirty-eight percent reported they would struggle to survive without them.

Here’s a look at how Chicago entrepreneurs are using apps to transform their businesses, plus recommendations on which new ones might fit in their collections.

Lisa Canning using Square to process a transaction.Photo by: Stephen J. Serio

Lisa’s Clarinet Shop in Lombard takes in more than $1 million annually, but it’s only a 15-hour-per-week job for owner Lisa Canning. Ms. Canning, 47, sees clients by appointment and doesn’t keep regular hours, so she hasn’t invested in a traditional credit card terminal for the shop. That’s led to some awkward sales: She would write down each customer’s credit card information, take it home, process the card at her terminal there and then email a receipt to the customer.

That changed with the app Square. Using a small, free credit card reader provided by San Francisco-based Square Inc., Lisa’s Clarinet Shop can process credit card transactions for a 2.75% fee; there are no monthly fees or setup costs.

“I was embarrassed by my old-fashioned way of taking credit cards,” Ms. Canning says. “I built a great reputation online, but when people would come in and I (couldn’t charge them there), it felt unprofessional. Now I’m consistent. This was a no-brainer, and it also produces a really positive reaction from my customers that reflects well on me.”

Square, founded in 2009 by Twitter creator Jack Dorsey, is growing quickly. Tech industry publication TechCrunch reported that the company is valued at $1 billion in its current fundraising efforts.

WHY IT WORKS: “There is a good reason why Square is already attracting a $1-billion valuation by investors,” says Brad Spirrison, managing editor of Appolicious Inc. “Business owners like it for its simplicity and the fact that it doesn’t require monthly fees, a merchant account or contract.”

SOMETHING ELSE TO TRY: “If your business finances are already run through another service, the Intuit GoPayment credit card terminal and the Authorize.Net credit card terminal are also good apps to turn your phone or tablet into a mobile cash register,” Mr. Spirrison says.

Photographer David Ettinger, right, uses an array of apps: Simplenote and Evernote for note-taking, Toodledo to make to-do lists, TripCubby to track mileage and Google Earth to scout locations for shoots.

In David Ettinger‘s gear case, you’ll find the collection of lenses, lights and camera bodies that you’d expect from a professional photographer. It’s nothing, however, compared to the staggering array of mobile apps he uses to run his Chicago business, David Ettinger Photography.

First, there are two note-taking apps, Simplenote and Evernote. Both apps are free; Evernote is more full-featured (you can include voice memos, photos and notes with formatted text), while Mr. Ettinger finds Simplenote to be faster. Lately, he’s been using Simplenote to collect all of his notes about a particular job inside unformatted text files.

“When I’m mobile, I want to be as fast as possible, even if it comes at the expense of features,” Mr. Ettinger says. “I hate being that guy standing there at the end of the aisle at the store, waiting for something to load.”

Then he breaks his notes down into specific tasks and enters them into Toodledo, the to-do list app he uses both to track his agenda and for record-keeping. It’s a $1.99 app that utilizes Seattle-based Toodledo.com’s cloud-storage system so that to-do items will sync across multiple devices. There’s a free version of the service, but Mr. Ettinger subscribes to a $14.95-per-year plan that allows him to store two years’ worth of completed tasks online.

Then there are the specialized apps: TripCubby, to track mileage; Analytics, for checking his website and blog traffic, and Google Earth, to scout outdoor locations.

“I can work wherever I need to work,” he says. “A big part of my business is being accessible to my clients when they need me.”

WHY IT WORKS: “Simplenote is basically a premium version of the iPhone’s built-in app, but I’m a fan because of the way it syncs to outside services like Dropbox. Getting data to the next place you’re going to consume it is the key,” says Phillip Leslie, CEO of ProOnGo LLC.

SOMETHING ELSE TO TRY: “Really advanced mobile workers like (Mr. Ettinger) have figured out how to complete 90% of their tasks using mobile devices, and they’re trying to tackle that last 10% where you’re still chained to your desk,” Mr. Leslie says. “They’re using GoToMyPC to access their office computers from a mobile device to complete those tasks.”

Sandy Marshall's firm, Marshall Creative, specializes in short films, audio projects and other digital content that's often too large to email. He uses the cloud-storage app Jungle Disk to solve that problem.

When Sandy Marshall is out of his office, the CEO of Chicago marketing firm Marshall Creative is as likely to be on a Caribbean cruise as at a client meeting across town. That’s because Mr. Marshall has a second job as a director for Second City’s comedic performances aboard the Norwegian Spirit, a cruise ship operated by Norwegian Cruise Lines.

The challenge for Mr. Marshall isn’t just staying in touch, it’s that his firm specializes in short films, audio projects and other digital content that’s often too large to email. He uses the cloud-storage app Jungle Disk to solve that problem. Through Jungle Disk’s free app (which requires a paid subscription to the storage service offered by Suwanee, Georgia-based Jungle Disk LLC ), Mr. Marshall has access to the 100 gigabytes of content that Marshall Creative stores online, even when he is at sea.

Mr. Marshall uses a similar free app, Dropbox, for client meetings and to share large files with clients. San Francisco-based Dropbox Inc. offers its users 2 GB of free cloud storage, and Marshall Creative uses a free account to host individual files for presentations.

“I’m always a fan of in-person presentations, and getting that response,” he says. “With Dropbox, it’s a little easier (than with JungleDisk) to access audio and video files during a meeting.”

WHY IT WORKS: “Dropbox is far and away the best application, mobile or otherwise, to share multimedia files among co-workers. It works great on the iPhone, iPad and Android devices,” says Brad Spirrison, managing editor of the Chicago app-review company Appolicious Inc.

SOMETHING ELSE TO TRY: “Later this year Apple will be coming out with its own document-sharing service, which could be superior to Dropbox, at least on Apple products,” Mr. Spirrison says. “However, it is unclear if or how that product will interface with users with Android phones or BlackBerries.”

Helmut Jahn demonstrates a drawing program for his friend Howard Ecker. Photo by: Stephen J. Serio

Helmut Jahn has largely ignored the personal computer. The architect considers the device too complicated, too big and too heavy compared to his creative tools of choice: a sketchbook and camera. For years, as he traveled around the world, Mr. Jahn used fax machines to send and receive drawings to and from his firm’s Chicago headquarters.

Then, about eight months ago, his friend Howard Ecker introduced him to Apple Inc.’s iPad, and the device spurred a technological revolution in Mr. Jahn’s life.

“It has transformed how I think and how people in my office communicate with me,” Mr. Jahn says. First, he’s a more active emailer and better prepared for client presentations. But the centerpiece of his iPad usage is the $4.99 app SketchBook Pro, a drawing program from Autodesk Inc., the San Rafael, Calif.-based software company that also makes the AutoCAD engineering and architecture software.

Mr. Jahn, 76, estimates that he now uses SketchBook Pro for 90% of the drawings he makes while on the road, and even uses the program about a third of the time while working in his Chicago office. He also takes photographs of his sketches, then imports those images into SketchBook Pro so he can make notes and export the images. Drawings from SketchBook Pro can be emailed or transmitted to cloud-storage programs such as Dropbox.

Learning to draw on the iPad required an adjustment, but not a severe one.

“It’s a different medium, but the adjustment was no more different than working with a different pen or different paper,” says Mr. Jahn, who uses a stylus with SketchBook Pro. His drawings using the app “look a little more sketchy (than a similar drawing on paper), but I can actually work faster because I’m not attempting to get that accuracy.”

From processing credit cards to sketching skyscrapers, an increasing number of small businesses are harnessing the power of their smartphones and iPads.

In this video, architect Helmut Jahn and tenant representative Howard Ecker discuss how their favorite apps have changed their work lives.

Justin Seidenberg needs to be able to talk to his artists even when he's out of the office. Photo by: Erik Unger

Justin Seidenberg is accustomed to crises erupting at odd hours. Mr. Seidenberg manages a stable of musicians through his Chicago company, Kiqstart Music LLC, and it’s when his artists are at performance venues that they are most likely to require his help. In other words, he needs to be ready for action at 11 p.m. on a Saturday night.

“I’m out having dinner with my wife, but my artist gets to the venue and gets into a debate with the production manager. I need be available and prepared,” he says.

Mr. Seidenberg uses two iPhone apps to meet the challenge. The first is Skype, a free app from Palo Alto, Calif.-based Skype Inc. that allows him to video chat with his musicians, wherever they may be.

The second is GoogDocs from Fossil Software LLC of Austin, Texas. This app allows Mr. Seidenberg’s mobile phone to access spreadsheets he creates using Google Docs, Google Inc.’s free, cloud-based office suite. He keeps contract details there, such as the set length, sound-check time and financial arrangements between artist and venue, so he can quickly intervene if a dispute arises.

WHY IT WORKS: “A (video chat) app like Skype provides an extra layer of interaction that helps reinforce your message. If you have to air a grievance or a concern, a visual rendering can carry a lot more weight,” says Chris Pautsch, CEO of KeyLimeTie LLC.

SOMETHING ELSE TO TRY: For more formal video conferencing, Cisco Systems Inc. offers a free mobile app for users to join meetings that use the company’s WebEx Meeting Center. Mr. Pautsch uses the service at KeyLimeTie to stream video and share documents among participants.

Billy Dec uses UberSocial to streamline the process of posting to his 17,000 Twitter followers. Photo by: Erik Unger

There’s a common line among social-media critics that goes something like, “No one wants to hear what you ate for lunch today.” But that might depend on who you are and what you had for lunch.

Chicago restaurateur Billy Dec, for example, took a picture of the goulash he ordered during a recent trip to Budapest, and 45 minutes after he posted the photo on Twitter, 608 people had clicked the link to see his bowl. Mr. Dec, who owns four entertainment venues, including River North eateries Rockit and Sunda, commands a legion of more than 17,000 Twitter followers. His goal is to share his behind-the-curtain access to such scenes as a popular chef at work in the kitchen and a celebrity musician backstage.

He uses the free mobile-phone app UberSocial from Pasadena, Calif.-based software firm UberMedia Inc. Mr. Dec has been using the app for about six months and says its immediacy “allows you to see magic behind Twitter because everything is just instantaneous.”

Mr. Dec aims for 10 to 12 tweets per day.

“I feel bad if it’s more than 10 a day, but I also feel bad if I don’t get close to that because people have expressed an interest,” he says. “I didn’t realize people cared as much about this behind-the-scenes stuff as they do.”

WHY IT WORKS: “UberSocial has some neat features. It’s great to click on a tweet that includes a link and be able to see the web page in the same window,” says Brad Spirrison of Appolicious Inc. “UberSocial’s ‘Channels’ are a handy way to access ‘conference’ or ‘breaking news’ tweets.”

SOMETHING ELSE TO TRY: “Seesmic is a similar tool that allows you to view and update accounts for Twitter, Facebook and even multiple blog posts. It’s also easier to switch between multiple Twitter accounts (than with UberSocial). The free app lets you add Twitter accounts as giant buttons, so it’s easy to use in a dark nightclub,” Mr. Spirrison says.

Should you trust an app from an unknown developer?

Solo and small-shop app makers “are often creating the most innovative apps available,” according to Brad Spirrison, managing editor of the Chicago-based app-review company Appolicious Inc. However, it’s wise to vet any app before you start using it. To do that, Mr. Spirrison recommends reading reviews in Apple’s App Store and Google’s Android Market, as well as on Facebook, in industry publications and on sites such as Appolicious.

It’s also worthwhile, even if you don’t have an iPhone or iPad, to see if Apple has approved an app.

“There is a higher bar set for getting an app approved for use on Apple’s iOS devices than by Google for use on its Android devices,” Mr. Spirrison says. “If an app is approved or promoted by Apple, that’s a good sign.”

Our 2010 most read posts are interestingly some oldies but goodies. From our top 25, 14 are from 2007 through 2009. Our oldest post from 2007, which also happens to be our #1 post, is about my  journey writing a book.

So for all you writers out there, this list just goes to show you that it’s important to get your writing our there because its more likely to become well read with the passage of time.

#1 Starving Artist Not
#2 The Four C’s of 21st Century Education
#3 Oh the places you’ll go by Dr Seuss
#4 Tongue twisters for actors and speakers
#5 Characteristics of successful entrepreneurs
#6 Ten steps to finding your artistic voice
#7 Best and worst marketing campaigns
#8 How to create a badge for your blog
#9 An artistic entrepreneurial case study: The story of blue man group
#10 Ben Cameron on change transformation and renewal in the arts
#11 One blank piece of paper
#12 Dinner in the sky
#13 Conservatory made me successful in business
#14 How to make your creativity explode create your own strategic implode
#15 North Africa Economic Partership announced between Aspen Institute and U.S. Department of State
#16 Top 20 arts entrepreneur blogs
#17 What does fame mean to you?
#18 I’m not an entertainer. I’m a lot closer to a paramedic, a firefighter, a rescue worker
#19 Artists as social entrepreneurs
#20 Our dirty little family secret
#21 The definition of a calculated risk
#22 Innovating through artistry
#23 Paradigm shifts build innovative companies
#24 Overcoming mediocrity
#25 What is your imagination worth to you?

Lisa Canning, Founder of EntrepreneurTheArts.com, TheIAE.com and LisasClarinetShop.com

Well, today I leave for Washington for my first PNB-NAPEO (Partners for a New Beginning- North Africa Partners for Economic Opportunity) Summit. Madeline Albright will kick off our meeting and then we will spend two days in meetings that range from a PNB overview from the ground to Entrepreneurship for Women in the Middle East to clean water initiatives. Great stuff.

IAE is supported by Partners for a New Beginning’s North Africa Partnership for Economic Opportunity (PNB-NAPEO), a public-private partnership created by the U.S. Department of State.  The mission of PNB-NAPEO is to build a network of entrepreneurs and business leaders in the United States and North Africa where both communities can identify projects that will foster entrepreneurship and job creation, especially for youth.

The meeting will be loaded with a lot of business folks interested in PNB’s mission from different vantage points. Gosh, what a big help this is going to be to The IAE. And what fun it is going to be attending such a high-voltage education oriented networking meeting. This will be a great opportunity to grow my network of support for The IAE and continue the transformation process- from idea into reality. Are YOU ready to transform from a caterpillar with 16 legs into a butterfly who, with just a single pair of wings, can fly?)

At the Summit, I am looking forward to meeting Naeem Zafar. Check out this blog post he wrote about the initiative.

Check out these ebooks that Naeem has written. I can’t wait to meet him. Imagine the possibilities for art and culture, as a ‘sector’, to create innovative new businesses and job strands in the U.S. and North Africa? I am.

Market Research on a Shoestring!

Get a Reality check on your big idea for under $100. By Naeem Zafar, University of California, Berkeley

Entrepreneurs don’t like to do market research. Whether they find it unnecessary, think it takes too much time and money, or are simply terrified by the idea, they often start up their businesses without the necessary preparation or understanding of exactly what they are getting into.

But market research doesn’t have to be an expensive, unbearably time-consuming nightmare. It is an essential aspect of starting a new business that can be conducted quickly and easily if you know what to look for and where to look. Market Research on a Shoestring is full of techniques, tricks, and secrets that will help you ask the right questions and find the answers you need to better understand your business and the market it faces. If you want to raise funds for your startup or simply maximize your chances of success, you need this book!

 

Get Funded!

A Definitive Guide to Seeking the right funding at the right time and from the right source
By Naeem Zafar, University of California, Berkeley

Entrepreneurs need funding at various stages of their companies’growth. This to-the-point book is your essential guide to the funding process. Organized into three sections, this book outlines the likely sources of funding and how they operate, how to approach investors, and the 12-step process of getting funded.

As a valuable bonus, Get Funded! includes the names of several hundred angel investors and venture capital firms.

If you are serious about seeking funding for your startup or simply want to know your options, you need this book! This book is the complete guide to seeking and getting funding that all entrepreneurs look for and seldom find.

 

The Entrepreneur’s Legal Guide to Starting Up

By Naeem Zafar, University of California, Berkeley

A simple, to-the-point guide that outlines the decisions all entrepreneurs must make when setting up a legal entity. This eBook is packed with practical, time-tested tips and suggestions about incorporation, hiring the right lawyer, registering patents, and
minimizing your legal bill. The eBook includes a step-by-step guide to finding and hiring the right lawyer for your company and offers proven strategies that will save you thousands on your legal bill. There’s also an easy-to-understand chart explaining the differences between the various corporate structures and offering a quick guide to the most common legal issues plaguing entrepreneurs, as well as effective methods for overcoming them.

Knowing the ins and outs of setting up a startup and picking the right lawyer isn’t a matter of intelligence—it’s about experience and expertise. You may have a great deal of both when it comes to your industry, but most entrepreneurs don’t know much about the law. Your strengths lie elsewhere. As a result, you may find yourself intimidated by the idea of selecting legal counsel.

 

The Definitive Entrepreneur’s Guide to Lawyers:

35 Little-known facts, secrets, techniques, and tricks to making sure you get every penny’s worth of value from your lawyer By Naeem Zafar, University of California, Berkeley

Containing nearly three dozen money-saving, angst-minimizing tips, The Definitive Entrepreneur’s Guide to Lawyers is a go-to resource for the entrepreneur who wants to streamline the budget while leveraging the most effective legal services available. The guide includes a step-by-step guide to finding and hiring the right lawyer for your company, an easy-to-understand chart explaining the differences between the various corporate structures, proven communication strategies that will slash your legal bill by half each month, and a quick guide to the most common legal issues plaguing entrepreneurs, as well as effective methods for overcoming them.

Knowing the ins and outs of picking the right lawyer isn’t a matter of intelligence—it’s about experience and expertise. You may have a great deal of both when it comes to your industry, but most entrepreneurs don’t know much about the law. Your strengths lie elsewhere. As a result, you may find yourself intimidated by the idea of selecting legal counsel.

 

Finance Essentials for entrepreneurs:
A Simple Guide to Understanding and Creating Financial Statements for Your Business. By Naeem Zafar, University of California, Berkele

Finance Essentials for Entrepreneurs is a startup owner’s indispensable guide to basic finance. Zafar draws on two decades of entrepreneurial experience to create an eBook that offers a simple, proven method for understanding the most important elements of financial management for businesses. Zafar understands what entrepreneurs need to know about business finance. He also knows that their time is precious. In Finance Essentials for Entrepreneurs, he delivers that knowledge in practical, to-the-point language free of technical jargon and longwinded discourses. Spreadsheet examples
are clear and relevant.

 

About Naeem Zafar

• A member of the faculty of the Haas business school at the University of California Berkeley, Naeem teaches Entrepreneurship and Innovation in the MBA program. Naeem is the founder of Concordia Ventures and focuses on educating and advising entrepreneurs on all aspects of starting and running a company. Naeem’s entrepreneurial experience includes working directly with six startups, and he has extensive experience in mentoring and coaching founders and CEOs. Naeem is now the president and CEO of Bitzer Mobile, a company that simplifies enterprise mobility.
• Until 2007, Naeem was the president and CEO of Pyxis Technology Inc., a company specializing in advanced chip design software for nanometer technology. Naeem has also been president and CEO of two other high tech startups (Silicon Design Systems and Veridicom, a Bell Labs spin-off that invented the silicon fingerprint sensors today found on most laptops). Naeem has held senior marketing and engineering positions at several companies including Quickturn Design Systems that had an IPO in 1993 and grew to $125M in revenues.
• Naeem holds a Bachelor of Science degree in electrical engineering from Brown University (magna cum laude), Rhode Island, and a master’s degree in electrical engineering from the University of Minnesota.
• Naeem is a charter member of TiE (The Indus Entrepreneurs www.TiE.org ).He is also a charter member of OPEN (www.OPENSiliconValley.com ) where he serves as the president.

 

If you can get past the strong language, this video is well worth the time. Thanks Chip Hessenflow for passing this along!

At the March 25th, 2011 San Francisco, CreativeMornings (creativemornings.com)  monthly breakfast lecture series, Mike Monteiro, Design Director, and co-founder of Mule Design Studio (muledesign.com) presented a lecture on what creative professionals need to do to ensure they are paid for their work.

Chris Whitmore (whitmoreprod.com) recorded and edited the video below.  The San Francisco chapter of Creative Mornings is run by Greg Storey (twitter.com/​brilliantcrank).

Make sure you grab a cup of coffee and have a few minutes to watch this- it’s about 38 minutes in length.

About Mike Monteiro

Design Director, Mule Design Studio

Mike brings more than a decade of experience creating outstanding visual and interactive design. He has served as lead visual designer for ReliefWeb, Six Apart, Corporation for Public Broadcasting, and for the Glaucoma Research Foundation. He excels in creating visual interface systems to aid navigation and clarify complex content. He’s also funny.

Mike founded Mule Design in 2001 along with Erika Hall.

Mike received his BA in Fine Art from the Tyler School of Art at Temple University, and his MFA in Graphic Design from University of Texas, Austin.

• http://www.mikemonteiro.com
• mike@muledesign.com

This past week I had the honor of participating in The School of The Art Institute’s career development workshop titled Power Tools. The purpose of this workshop is to expose alumni and students to the resources and tools they need to succeed in their artistry.

What struck me from my particular session was the focus students placed on asking specific questions around accounting and legal issues. All of the questions they asked were great and relevant, but I found myself increasingly wondering how many realized that while the answer to their question was certainly instructive, they almost always revealed the participants lack of entrepreneurial intuition and vision.

For example, one question revolved around whether it was worth the risk of, without a license or doing proper research with the city, setting up a public art display in an area that was part public and part private. While the legal answer is clearly no,  the question it raised for me was what kind of image and reputation are you trying to build and how best can you effectively communicate that message? And what kind of public space best will fit that message?  Will breaking the law do it and risking the dismantling or destruction of your work?  Developing entrepreneurial intuition revolves around knowing who you are first, taking a moral inventory of what principals you need to adhere to as your life as an entrepreneur unfolds, and then being able to negotiate along the path that emerges to achieve the results you are looking for.

Or what about this accounting question: I want to attend a bunch of art fairs this summer and wondered do I need to keep books and records?  Well, the bigger question for me is why are you doing this? What result are you seeking from attending these fairs and how will it help you build on the vision for your business?  This question begs a much deeper exploration than its answer.

While it is true, we as artists need an assortment of tools- attorneys, accountants, bankers and access to specific instructional answers to detailed questions ( how to?)  to accomplish the task of building our careers, these sorts of “power tools” are after all inanimate flat objects. While we certainly need to know not only which one to use and what they can each do for us,  no instructions come with them that provide the intuition and vision you need to create something meaningful simply by using them.  What good is it to know what kind of drill bit to use in concrete if you don’t know what to do with the concrete in the first place? And while artists have creative vision, entrepreneurial vision requires the insertion of a second lens to view that creativity through. And with it a new set of skills that require training.

Entrepreneurial vision cannot be found inside of any one power tool, their operating manual, or any accounting or legal issues book either. Specific answers to specific questions can be, but 90% of developing as an entrepreneur is about developing your critical decision making abilities. Knowing which way to go and when you should  turn left, right or go straight is the real challenge and is what divides failure from success. Timing, effectively communicating and knowing how much importance should be placed on what and when is critical to building success.  Developing your entrepreneurial vision requires the development of your entrepreneurial intuition first which, with practice and guidance, becomes a clear entrepreneurial vision that will guide ALL of your decision making. Once you have entrepreneurial vision, getting the answers to specific legal or accounting questions seems perfunctory in nature.

One of the reasons I decided to take on the challenge of opening a two year program for artists, instead of offering a string of workshops on a broad list of subjects, is because you can’t develop entrepreneurial vision any other way than through immersion learning that can only occur with a trusted teacher available every step of the way. Just like one’s artistry was created with the guidance of a teacher, transforming that artistry into an income stream requires the same kind of ongoing guidance and professional assistance.

So many times I have heard from those who observe artists that “we” cannot be taught how to sell, or to think like entrepreneurs because we  just are not “wired” that way.  And the truth is we can. If we are willing to make the investment of time and money required to learn MORE THAN what the power tool owners manual says about how to operate the machine.  We all know how badly written those manuals are and how much more quickly we learn how to really use them through the lens of experience…

After all, if you could learn how to be an entrepreneur from a book, don’t you think there would be a whole lot more of us?  Who doesn’t want to be in charge of your own day and make a decent living creating a life you love? But are you willing to risk financially all you have without the educational support you need to succeed? Didn’t you already do that for the love of your artistry? Isn’t it now time to finish the process by investing in the rest of the education you need to learn to have the entrepreneurial intuition and vision you need to thrive?

Check out this story that just appeared today about one (now) flourishing artist, Shawna Lake,  who was willing to invest in the development of her entrepreneurial vision. It does not matter what form of art you create. Insert you and your business idea into this article. This could be you….

I recently had the pleasure of awarding seed grants for student arts ventures through our p.a.v.e. program in arts entrepreneurship. In this latest round, we reviewed thirteen letters of intent and seven full proposals. The proposals were very diverse (I’ll give you a rundown in my next posting) but had one thing in common: insufficient understanding of how to conceptualize or present a budget. We don’t ask for a detailed business plan as traditional venture incubators do, but something simpler: a project budget for the award period, usually the current and following fiscal year. Needless to say, we’re mentoring our p.a.v.e. students through that process, but thought I’d share a few budgeting basics here.

A BUDGET IS A PLAN.
A budget is only a plan for how the venture is going to spend the money it raises and earns. So, in the simplest terms, the budget plan is a list of all the sources of revenue and a list of all of the anticipated expenses. The accounting that happens afterward is an opportunity to assess how well the plan worked in achieving the goals of the venture or project.

REVENUE SHOULD EXCEED EXPENSES.
My quick lesson on financial management is equally simple: the total revenues must meet or exceed the total expenses. THIS IS NOT ROCKET SCIENCE.

It will probably come as no surprise to hear that sometimes student arts entrepreneurs don’t include everything they should on their planning budgets. What is surprising is that the most common mistake on the revenue side is the exclusion of earned income from the budget. That’s right, they don’t realize they can count the money they will generate from ticket sales or DVD sales, or tuition to the community arts workshop they’re starting in their budget. These students are smart and have big ideas, but they’re not yet fully thinking entrepreneurially. My guess is that leaving earned income off the budget plan is a problem of mindset. These students don’t expect to make a profit right off the blocks (if at all) so why include earned income. Because……

REVENUE AND PROFIT ARE TWO DIFFERENT THINGS.
Revenue is all the money that comes into the project. Profit (or deficit) is the difference between the revenue and the expenses. Most of our student arts entrepreneurs aren’t out to make a profit out of the box, but it is our hope – and theirs – that they’ll make the money needed to sustain their venture.

BUDGET PLANNING DOES NOT REQUIRE HIGHER LEVEL MATH
Some arts entrepreneurs are intimidated by the math needed to create a budget. There really isn’t anything more than basic arithmetic needed – primarily addition and subtraction. Multiplication may be needed if sales projections are part of the plan, but that only involves multiplying the unit price (e.g. ticket price) by the number of units projected to be sold.

RESEARCH REQUIRED
Sometimes, student arts entrepreneurs leave key items out of their budget or grossly underestimate the cost of something important — like marketing materials. It just takes a small amount of research to find out what it would cost to print and mail a thousand flyers, buy a domain name, or the like.

With a little research, some basic arithmetic, and the necessary foresight, putting together a budget can be pretty simple – especially when we’re only talking about four figure numbers. Multiple funding streams will make things more complicated, but by the time there are multiple funding sources to keep track of, the venture may want to consider a professional business manager or accountant. Think ahead, face your fears, and get started!

Our fortune cookies and No More Starving Artist Button Board were a big hit at the Chicago Creative Expo.

On Saturday April 10th, at the 7th Chicago Creative Expo held at The Cultural Center in Chicago, The IAE was in full blooming form.

Our imagination training ensemble, The Bite-Size Arts Ensemble, performed What’s Your Imagination Worth? to a just about full house in the Claudia Cassidy theater.

During the day, Bite-Size Arts Ensemble members Shawn Bowers, Lance Hall, Dharmesh Bhagat and a helper from our PR firm, PR Chicago maned the IAE booth, fielded questions and  handed out applications for our workshops and 2 year program. We had so many different kinds of artists stop by, and every imaginable question asked about our workshops and programs, that not only were these guys talking all day but they gave almost ever brochure, button, and application we brought with us away!

Meanwhile, I spent the day in the Consult-A-Thon helping artists work through various issues with their existing business or start-up ideas.

Bite-Size Arts Ensemble member Dharmesh Bhagat signs up a potential student to our mailing list.

Shawn Bowers fields a question about The IAE curriculum

Bite-Size Director Lance Hall answers questions about our 12 week imagination training workshop that begins June 7th.

Here are some quotes from emails I received already today from some of the artists I met at the Consult-A-Thon!

“Thank you for giving me such a positive experience at the Consult-a-Thon.”

“You showed me so many different angles to look at things I would have never thought of (or it would take me a very long time).”
“I’m still decompressing from this weekend but will  regroup and take action!”

Is Your Imagination Worth Investing Into? The Bite-Size Arts Ensemble gave away over 300 fortune cookies with our special message inside.

“Just wanted to tell you thanks for the wonderful meeting on Saturday at the Expo. You may have changed my life!”

“You gave me so much to think about. I have been in a buzz with friends ever since.”

I have already signed up for the boost camp online..”

So what about you? While the Chicago Creative Expo 2010 may be officially over, the energy, enthusiasm and support for The IAE it created has just begun and we are calling YOU to action too!

Do you know what your imagination is worth? Is it worth investing into by becoming a Bite-Size Arts Ensemble member and creating your own show to build your communication skills and test your business ideas in our 12 week workshop beginning Monday June 7th?

Or what about shaping or re-shaping your business idea to create a better plan of action to move your career and ideas forward with our 2 week Boost Camp that starts Monday July 26th?

Or what about joining us and learning how to live life on your own terms  ONCE AND FOR ALL by attending The IAE’s 2 year weekend program that begins January 5th, 2011?

Early Bird registration discount of 20% for The Bite-Size Arts Ensemble Workshop or Boost Camp if you apply by May 15th. Discount code is: ICanFlourish

I wrote this article for the Chicago Artists Resource (CAR). I thought you all might enjoy reading The Artist as Innovator: From Starving to Entrepreneurial by Thinking out of the Box. And besides, if you have not checked out The Chicago Artists Resource site before you should – it is a great Chicago based deep resource and one stop networking site. Over 50,000 artists stop by each month for a read or to share.

And for all you local artists- this Saturday is the big event! The Chicago Creative Expo runs all day! The Bite-Size Arts Ensemble is performing at 1:30 in the Claudia Cassidy Theater.  I am also offering free one on one consultations.  The consult-a-thon will be on the 5th floor on the Washington side of the Cultural Center, 78 E. Randolph. To schedule an appointment click here. I am also willing to set up additional times after the expo for any of you who are unable to schedule a time with me there. Email me at lisa@theIAE.com if you are interested.

Here is the complete list of all of the FREE workshops being offered at the expo and where they will be held! Hope to See you this Saturday at the EXPO!

A Case for The Institute for Arts Entrepreneurship

Introduction:

Founded in 2008, The Institute for Arts Entrepreneurship (The IAE) is a Chicago-based 501c(3) organization committed to helping artists create sustainable artistic careers through achieving self sufficiency. Our mission is directly tied to the belief that artists have an extraordinary amount of yet-to-be-realized value they can provide to society, especially in these economically challenging times, if they can be taught to apply their artistic capacity in new ways to allow their talents to become relevant and necessary.

The 2009 Artists and the Economic Recession Survey created by Leveraging Investments in Creativity (LINC) demonstrates how financial difficulties can impact an artists ability to sustain a productive creative life:

• Artists often have to hold multiple jobs to make ends meet – 66% hold at least one job in addition to their artistic practice, while 21% hold two or more additional jobs.
• Two-thirds reported their total 2008 income was less than $40,000, including nearly one-third who earned less than $20,000.
• Artists have experienced a decrease in sales of work (48%) or a need to lower fees/rates charged for work (44%), both of which suggest the arts are experiencing the contraction in consumer spending as much as many other industries.
• More than a third of artists reporting a decrease in the monetary amount of grants (37%), the number of awards granted (36%), and the number of grant opportunities available (35%). More than a third of artists report that compared to 2008 they have fewer bookings scheduled (38%) and fewer opportunities to exhibit/perform/present their work (35%). About three in 10 say there are fewer services available by nonprofits (31%) and fewer teaching (30%) and artist residency (27%) opportunities.

And yet these financial challenges pose more than the obvious problems they reflect in an artists ability to create their art or deliver quality cultural experiences to their audience. It is the belief of The IAE that the economic stability of artists, or lack thereof, has not only significantly contributed to the erosion of the demand for cultural and artistic expression in general but, in today’s economic environment, has put at risk the very need for it to exist entirely.

With roughly 100,000 fine arts majors graduating each year from institutional arts programs around the country, and no decline insight of prospective students who want to study art, the fact that only 2.1 million tax payers in the US report that they earn a living as artists demonstrates the attrition rate after graduation is quite high.

While the romantic stereotype of the starving artist to a young artist/student initially often serves to only further fuel their artistic imagination and desire of what life can be like living a bohemian lifestyle, comments from family, friends, employers, colleagues, and distant admirers as to their career prospects as an artist, once he/she graduates, creates both external and internal pressure to embrace a profession that assures stability. After all, even the bohemian lifestyle of an artist gets old when you can’t afford your car payment, let alone buy a house and raise a family which an annual income, at best, of $40,000 a year income does not provide.

The IAE believes that the rate of attrition of post-graduates has contributed to the decline of the creative sector. The value of the full-time work these artists could have been doing has never been realized inside the communities they would have served. And the communities in which these artists began to work experienced, on some level, these artists inability to survive — reinforcing the lack of relevant value the arts must hold, despite their patron’s attraction to them. Thus the notion of the starving artist syndrome continues. And as we know, perceptions create reality. And as such, over the course of a 40-year career span, the impact those artists could have made, we believe, has had a slow, steady and now significant and measurable impact on society’s view of the need and relevance for consuming cultural experiences in daily life today.

Henry Fogel in a speech he gave to the National Association of Schools of Music in November 2009 said this: Any careful examination of newspapers across America over a fifty-year span, will demonstrate dramatically the shrinking of arts coverage. Fifty years ago, every small town newspaper had an arts critic, sometimes more than one. Now, many smaller communities have let that lapse completely, and even many large cities have offered buyouts to retire their art critic, and chosen not to re-fill the position. Look at Public Television if you want further proof of the decreasing importance of the arts in America. Public Television was started precisely to broadcast programming that would have too small an appeal for commercial TV. (Never mind that in my youth, classical music was seen regularly on commercial TV, the Ed Sullivan Show, Leonard Bernstein’s Young People’s concerts, the Voice of Firestone, the Bell Telephone Hour, and live operas on NBC). Now, PBS considers Sarah Brightman, Andrea Bocelli, or Andre Rieu to be highbrow programming. The number of symphony concerts, quality jazz, dance, and even staged operas, available in this country on television has been declining at an alarming rate.

Specifically, as a result of the absence of proper training to ensure more artists who graduate from art school can fill needs in their communities and financially afford to remain in the creative sector, we believe society has been left with little choice but to be unable to perceive the impact, value and relevance of the arts in their daily lives as a whole.

According to a 2003 major study, Investing in Creativity, completed by The Urban Institute and financially supported by over 38 foundations, only 27% of adults think artists contribute “a lot” to the general good of society, far fewer than recognize the social contributions of teachers (82%), doctors (76%), scientists (66%), construction workers (63%), and clergy (52%). The public perceives the contributions of artists in much the same way it perceives those of elected officials (26% say they contribute a lot to the general good), and just slightly better than it perceives the contributions of athletes (18% think they contribute a lot).

And yet, as noted by John Cimino, Creative Leaps International, scholar Thomas Homer Dixon says the space between problems that arise and our ability to solve them- the ingenuity gap- is growing today at an alarming rate in business, scientific research, education, the environment and world affairs. And innovative thought leaders like Ken Robinson, Daniel Pink and Richard Florida are helping to create a mindset that the arts, and artists, are capable of offering so much more to society. Author Ken Robinson proclaims we are Out of our Minds to have sidelined creativity and the arts when every layer of American society from elementary education to supply-side economics is starved for more imagination, more original thinking, and more creative intelligence. According to business writer/entrepreneur Daniel Pink, “Artists, inventors, designers, storytellers, caregivers, consolers, big-picture thinkers“ can now reap society’s richest rewards and share its greatest joys.  Economist Richard Florida argues that artists and other members of the “creative class” are vital to regional economic development.  He suggests that they comprise the vital cultural core essential to attracting and developing workers for knowledge industries, which are increasingly important to the U.S. economy.

In these economic times, innovation is a critical tool that can grow revenue like never before and catapult our largest companies and newest start-ups to new levels of international competitiveness and profitability that we truly need to not only save, but redefine how we achieve our future economic vitality. Certainly the arts offer, with training, fertile ground to devise new ways to contribute and become vital, integral and again relevant to society.

After all, the visceral nature of the arts provides a unique barrier breaker -a unifier- regardless of race, religion, gender, age, status or income across all sectors of society and industry. No matter what the subject matter, using the arts in new interdisciplinary ways can bring people to new levels of understanding and simultaneously create new sustainable financially viable career paths for artists.

According to the Investing in Creativity study by The Urban Institute, their research suggests there is a substantial demand for artists in hybrid markets and yet few programs exist to support their development. Artists are involved in art and community development, social services, education, health, civic engagement, and youth development, among other areas through arts-based organizations such as Project Row Houses in Houston, Street Level Youth Media and Little Black Pearl in Chicago, Cornerstone Theater in Los Angeles, El Centro de la Raza in Seattle, Life Pieces to Masterpieces in Washington, D.C., Zumix and Troubador in Boston and many more examples can be found in every one of LINC’s case study sites.

Although many artists do important work primarily in the context of conventional cultural markets, LINC found scores of examples like the ones listed above.  Investing in Creativity research suggests that many artists work in all of these sectors, either at the same time or switching from one to another. Their field research in fact highlighted this pattern.  It also reveals that artists seem to benefit when there is a wide range of different sector opportunities in which they can engage.

And yet demand for what artists do is not fully conceived or well articulated, in large part because the formal validation mechanisms in both arts and non-arts contexts are relatively narrowly developed.  For example, if an artist is working at the intersection of arts and community development and making contributions in both areas, it is very likely that the full extent of those contributions will not be recognized or valued in either the cultural realm or the community development realm.  Moreover, adequate language to describe such practice and contributions currently does not exist. The IAE seeks to bring clarity to the value of these hybrid roles to the community by focusing on the development of self-sufficient career paths for artists who will be motivated to illuminate the value of their hybrid roles to society.

Additionally, arts administrators, researchers and analysts, funders and policymakers tend to view the public, commercial, nonprofit and informal sectors as separate realms with little connection to each other.  Often artists seem to be categorized as “nonprofit” or “commercial,” as if those categories were mutually exclusive and as such funding sources are difficult to obtain and not rising in priority as demand, and need, is growing because of the cross pollination that occurs in a hybrid artistic role.

Respondents to the Investing in Creativity study emphasized the critical nature of peer-to-peer and mentoring relationships for training and professional development across the discipline spectrum and how important these relationships are to successful career transitions. Artists working at the intersection of arts and other fields, such as community development, education, health, justice, or other areas noted that the public validation and training programs needed to sustain and advance these practices is generally weak. Furthermore, many artists feel they lack the skills to market themselves to the wide range of realms where they could potentially be successful.  Our own survey indicates similar results. Over 83% of all respondents have said they would undertake a two year course of study to increase their skills to earn a living as a self-employed artist.  Additionally, LINC’s research revealed that many higher education and training institutions for the arts are not proactive in developing markets for artists or teaching them the business skills they need to succeed and that funding for such programs is virtually non existent.

The IAE believes that by helping artists imagine and create new innovative career paths we can play a significant role in helping both artists and the community rediscover new ways for artists to be recognized as contributing a lot of good though the development of self-sustaining hybrid careers that can become relevant to the communities these artists will serve. As such, through our programs at the IAE, we seek to helps artists grow their artistic imaginations about what is possible, while teaching them tangible necessary skill sets to give them the assortment of tools they need to turn their creativity into self-sufficiency.

The IAE seeks to make it possible for artists to develop a business arising from identifying gaps in the market place they can uniquely fill with a form of their creative practice. These businesses will be varied and may relate directly to a product, societal problem, service or process, a form of expertise, consultancy, or their values, beliefs or knowledge. IAE training will provide the means for artists to understand how to create the infrastructure and environment for new creative opportunities to be realized.

Although there are increasingly quality arts entrepreneurship courses and programs in colleges and universities around the country, given the attrition rate of artists exiting the field, the need for more quality programs is self -evident. Furthermore  The IAE knows of no other school focused exclusively on the development of self-sustaining hybrid career paths in the arts leveraging the strengths of ongoing one-on-one mentorship and experiential learning across all artistic disciplines. The IAE is committed to bringing artists and their creativity into the center of economic activity.

Happy 10th anniversary SEA! The SEA conference is coming right up and if you have never attended you need to! Come learn more about how to turn your artistic passion into a living from other successful artists.

What The Conference Offers

In addition to keynote presentations, topic specific sessions by artists, panel discussions, faculty sessions, and workshops,  come hang out with a lot of really fun, creative artists and entrepreneurs.  I will be speaking and hanging out there too! Hope you will join the fun.

Here’s the list of speakers and topics that will be presented:

Visual Arts:

Robert Fishbone – Keynote & Social Media Panel
Jeanette Smith (Art Consultant) – Art Licensing
Robert Lee Fritz (3-D Artist) – Creating niches and corporate sales
John McDavitt (Commercial Artist) – Heroic Decision Making
Janet Bloch (Artist & Consultant) – Exhibiting Professionalism
Andie Burchett (Pencil Artist) – TBD
Jessica & John Page – Photography & New Business (Alum)
Ping Wu – Fashion Design (Alum)

Media Arts:

Kelley Baker (Filmmaker) – Guerilla Marketing & Self-Distribution
Julie Freestone (Sundance Institute) – TBD
Jeffrey Fisher (Fisher Creative Group) – Be a Mobile Media Mogul

Performing Arts:

Matt Hennessy (Musician and Recording Engineer) – Recording Industry
Greg Eichelberger (Musician) – Creating & Managing a Career
Lisa Canning (Musician & Entrepreneur) – New Economic Opportunities for Artists
Victoria Lyman (Dance Boutique)- Turning Your Artistic Passion into a Retail business
Vanessa E (Singer) – Multiple Income Streams
Matt Boresi – Mock Auditions & Closing  Keynote

Literary Arts:

Jennifer McCord & Sheryl Stebbins – Publishing Today
McCord & Stebbins – Writing a book proposal
(A limited number will have the opportunity to have a book proposal reviewed.
Please see website for more details.)

Nuts & Bolts:

Elizabeth Russell (Russell Law)- Legal Issues
Tim Kelley (Columbia College) – Legal Issues for Performing Artists
Kay Osborne (Drury University) – Accounting for Artists

Panel Discussions:

Marketing
Social Media & Websites
Portfolios
Getting Started
Faculty Sessions:
2 Faculty Panels of Coleman Fellowes
Pam Mickelson (Morningside College ) – Brand Builder Matrix (for faculty & students)

Learn more about the speakers presentations:

Here is the schedule at a glance:

There is no time like RIGHT NOW to register! See you at SEA.

Can’t come to Lisle, Illinois?  Here are a few other opportunities to get involved:

March 13th SEA OzArts : Coordinated by Drury University in Sprinfield, MO

March 26th & 27th SEA BizArts:  Coordinated by Edmonds Community College in Washington

March 27th Southern Entrepreneurship in the Arts Conference: From Survival to Success
Coordinated by The University of North Carolina Greensboro

TBD SEA South: Coordinated by The University of Tampa

One of the reasons I want to write books is because books, art, poetry and film, as examples, all intrinsically are built to last. Their very form offers easy “spark-creating-experience” access, like a hand full of nourishment going right into our mouth. Love that rush of energy that follows, don’t you? You know, the part before you get tired?

While it is impossible for a memory to replace the actual real time experience of euphoria, or intense joy, anger or sadness– only the kind a work of art can deliver, it can be waiting eagerly for you on a shelf, if it’s a book, or hanging on your wall.

What a basic concept entrepreneurship is for artistry, and yet without this simple “must have”, generations upon generations have defined who we are and what we are capable of creating for others in life, through a very narrow, confining, and as I see it, rather destructive single lens.

In honor of the power of the written word to enlighten and transform, here is my recommended reading list to jump start your very best you in 2009.

Do You Want to Become More Entrepreneurial?
* Small Giants: Companies That Choose to Be Great Instead of Big, by Bo Burlingham

* The Art of The Start by Guy Kawasaki

* Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies,
by Michael Gerber

* Who’s Your City? How the Creative Economy is Making Where to Live the Most Important Decision of Your Life, by Richard Florida

*The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live, by
Scott A. Shane

*Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success, by Barry J. Moltz

*Birthing the Elephant: A Woman’s Go-For-It Guide to Overcoming the Big Challenges of Launching a Business, by Karen Abarbanel and Bruce Freeman

Marketing Maven
* Unleashing the Ideavirus by Seth Godin

* The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) by John Grant

* The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

* Coercion: Why We Listen to What “They” Say by Douglas Rushkoff

* Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

* The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen

* The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott

Organizational Development
* The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy

* Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins

* The Art of Profitability by Adrian Slywotzky

*First, Break All the Rules: What the World’s Greatest Managers Do Differently by Marcus Buckingham

* Now, Discover Your Strengths by Marcus Buckingham

* Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman

* The 7 Habits of Highly Effective People by Stephen R. Covey

Financial Health Check
*The 9 Steps to Financial Freedom: Practical & Spiritual Steps So you Can Stop Worrying by Suze Orman

* Finance Your New or Growing Business: How to Find and Raise Capital for Your Venture by Ralph Alterowitz and Jon Zonderman

*Conscious Finance: Uncover Your Hidden Money Beliefs and Transform the Role of Money in Your Life by Rick Kahle

*The Seven Stages of Money Maturity: Understanding the Spirit and Value of Money in Your Life by George Kinder

*The Soul of Money: Transforming Your Relationship with Money and Life by Lynne Twist

Reaching for Greatness
* The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander and Benjamin Zander

* This Time I Dance! Creating the Work You Love by Tama Kieves

* Make the Impossible Possible by Bill Strickland

* The Everyday Work of Art by Eric Booth

* The Courage to Teach by Parker Palmer

January’s Entrepreneur Magazine offered these six tips on using free on-line tools:

#1
Just because it’s there doesn’t mean you have to use it. “Because there’s so much out there, businesses have a tendency to be like a kid in a candy store,” says Drew McLellan. “Start with the strategy of what you want to accomplish, and then find the tool that will allow you to do that.”

Adds Mike Whaling, “It’s a matter of figuring out which tools are right for your business. Know your audience, and then go to where they are already having conversations.”

#2
You don’t have to figure it all out by yourself. McLellan suggests doing a simple Google search on a tool or task you want to accomplish. “You’ll find people talking about it,” he says. “And people are incredibly quick to share what they know.”

#3
Don’t lose your company’s brand. Using a variety of tools can lead to an inconsistent company image and voice. Says McLellan, “Run it through the litmus test of ‘Is this right for my business? Does it portray my business the way I want?’” Whaling also emphasizes thinking about what your business’s name will be associated with because many free tools are ad-supported.

#4
Push your preconceived notions aside. MySpace and Facebook aren’t just for the kiddies anymore. Says McLellan, “There are a lot of people conducting business on [these sites].”

#5
Does the tool have staying power? For every successful blog, video website or social network, there are dozens that won’t make it. So, again, talk with people online and discuss their experiences with the tool to gauge its stability and reliability.

#6
It may be free, but you still need to invest. Just creating a profile won’t cut it. Making the most of these tools requires time and effort, says Whaling. “There’s an investment in reading other people’s blogs, commenting on posts, getting involved in the community and building relationships.”

Is it ever possible in life to get somewhere for nothing and have it be somewhere really good? Over the decades, we certainly have heard that “there is no such thing as a free ride” and that “if it’s too good to be true, it likely is”.

But these days, thanks to the internet, there is lots of FREE stuff online, much of which supports the entrepreneur and a start-up venture.

According to an article which appeared in Entrepreneur Magazine this month, Gary Vaynerchuck, co-founder of Wine Library, has been taking advantage of free business tools for nearly three years to grow his 11 year-old wine retail business. Using a combination of web-based tools, such as social networking, blogging and video, he’s taken his company to annual sales of $50 million. One way Wine Library uses these tools, is to notify his friends of daily specials by using MySpace, Facebook and Twitter, in place of email. His success with these tools has even landed him two book deals and regular speaking engagements across the country. “Building brand equity and connecting with your consumers through these social tools has a global impact on your business and your brand,” says Vaynerchuck, 33.

Alison Boris, 38, and Kathi Chandler, 31, have also been capitalizing on free tools since nearly the beginning of their LA based hand bag boutique, called AllyKatStyle. Besides a MySpace page, they also have profies on Digg and StumbleUpon, which are community content sharing sites, to grow their business.

All these free tools also mean that for even a small business, the “little guy” can look a whole lot bigger, not to mention more sophisticated. With a price tag of FREE, it’s hard not to want to take advantage and get on the ride to somewhere great.

Have I gotten your attention? Good, then let’s get you started:

Communication/Email
Dimdim ( dimdim.com)- open source web conferencing application; free basic service
Jott (jott.com)-voice-to-text service for creating notes, lists, e-mails and text messages; free basic service
Oovoo ( oovoo.com) -video messaging, chatting and conferencing
Paltalk ( paltalk.com) – Group IM, chat and video call application
Plugoo ( plugoo.com) -direct chatting with any blog or site visitor
YouSendIt (yousendit.com)- send files up to 2GB; free basic service

Content, Media, Video
Audacity (audacity-sourceforge.net) Open source software for cross-platform audio recording
Blip.tv: (blip.tv)- Video blogging, podcasting and video sharing service; free basic service
BlogTalkRadio (blogtalkradio.com) radio network for users to host their own shows
DropShots ( dropshots.com)- Video hosting and photo sharing
Feedburner ( feedburner.com)- media distribution services for blogs and RSS feeds
Fix My Movie ( fixmymovie.com)- Video enhancement service; free basic service
Paint.NET ( getpaint.net)- image and photo editing software
Phixr (phixr.com)- picture and photo editor
Seesmic (seesmic.com)- Video conversation platform
SlideShare ( slideshare.net)- Share and embeded slideshows. Powerpoints and PDF’s into web pages
VideoSpin ( videospin.com)- video-editing software

Financial
BizEquity ( bizequity.com) – company valuations
Mint ( mint.com) – personal finance, money mangement, budget planning and financial planning software
MyBizHomepage (mybizhomepage.com) – financial dashboard for small business Quick Book users
QuickBooks (quickbooks.com) small-business accounting software; free simple start 2009 download)
Wesabe (wesabe.com)- Financial advice, analysis and planning

Marketing, Networking, PR
Wordpress (wordpress.com)- Blog publishing tool
Craigslist ( craigslist.org)- Online classified and job posting network
CollectiveX ( collectivex.com)-Create social networking and collaboration sites for groups
Digg (digg.com)- content sharing site
Linkedin ( linkedin.com)- Business social networking site
Pligg ( pligg.com)-Open-source, community-centric site for discovering, rating and sharing content
PolicyMap( Policymap.com) -Geographic and demographic information system for creating custom maps, tables and chartes; basic free service
YouNoodle ( younoodle.com)-Netowrking for startups and valuation with Startup Predictor
YourPitchSucks (yourpitchsucks.com) PR pitch reviewing and advising
Stumble Upon ( stumbleupon.com)- Content sharing site

Office Productivity, and Organization
Adobe Buzzword (adobe.com)- Collaborative word processor application
CutePDF Write (Cutepdf.com)- PDF creator; free basic service
Dabble DB ( dabbledb.com)- Create, manage and share online databases; free basic service
Doodle (doodle.com)- Schedule, and coordinate meetings and other appointments
FreshBooks ( freshbooks.com)-Invoicing, time-tracking and expense service; free basic service
SurveyMonkey ( surveymonkey.com)-Create and publish custom online surveys; free basic service
ThinkFree Office ( thinkfree.com)-Office productivity suite; free basic service
WuFoo (wufoo.com)-HTML form builder for creating interactive forms;free basic service

Project Management, Collaboration
Remember the Milk (rememberthemilk.com)-Task management solution and to-do lists
Socialtext (socialtext.com)- Wiki and website collaboration; free basic service
Team Task ( teamtask.com)-Collaborative project management and community website builder
Yugma (yugma.com)-Web meeting and collaboration service

Web
Google Alerts ( google.com/alerts)- E-mail updates on choice of query or topic
KickApps ( kickapps.com)- platform of applications to integrates social features into a website
Microsoft Office Live Small Business (smallbusiness.officelive.com)- Create a company website, domain and email; free basic service
Synthasite ( synthasite.com)- Web hosting and building
Weebly ( weebly.com)-Website and blog creator
Widgetbox (widgetbox.com)-web widgets for various applications
Woopra ( woopra.com) -Web tracking and analysis application; free basic service

My wish for you, ON CHRISTMAS DAY,
will be for you TOO, to keep the GRINCH at bay!

But if by chance, you simply cannot,
Band mighty together, as a great big Who-Ville lot!

WWHHYY????? Smarty-Arty, I hear you say?

BECAUSE, with all your JOY stirring together,
the grinch who came to visit, just might feel a WEE bit better.

Merry Christmas, my dears, what’s your ETA,
to ENTREPRENEUR The Arts, in a new innovative way.
PLEASE COME WITH ME, lets ride far, far and away!

signed your friend, an artistic missionIST, a student of Dr. Suess-a-visionIST, gliding, and sent with love.

[youtube=http://www.youtube.com/watch?v=6S3KM92s-pg]

[youtube=http://www.youtube.com/watch?v=XL0uu_q2grc]

[youtube=http://www.youtube.com/watch?v=xkDELa8YSqY]

Remember me? Ryan Conrad? Juniata College Grad? Last time I blogged I shared with you my story about speaking at graduation.

I am sure you have heard the expression “ a little fish in a big pond”? I am now that little fish in a big pond called Virginia Beach, and I would not have it any other way. I’ve been leading a fast-paced life since I last posted, just days after graduating from college. I now work for Live Nation, the largest concert promoter in the world, where I handle sponsorships accounts.

Upon moving to the beach, my goal was to continue organizing and promoting parties that focused on art, fashion, and music. I was fortunate enough to meet a talented artist who shared my vision. We complemented each other very well because of our diverse backgrounds. My event planning experiences coupled with his artist network seemed like a great fit.

I took my concept that I created in college, which was a traveling fashion and art show targeted at the college demographics and transformed it with my partner’s help into Blend. In the last few months we successfully pulled off two parties operating under the name “Blend.” We chose the name Blend, because we effectively brought together the artist community, DJs to spin at our parties, and fashion designers. The main objective of Blend is to plan art and fashion shows featuring local artists and clothing company in the night club setting.

Our parties were featured in numerous forms of media and soon became a prime-networking tool for people interested in the arts. Sponsors such as Red Bull, Frank 151 magazine, and international clothing company, Shmack started to believe in the brand that has been created.

Unfortunately, Josh has decided to move on because of other commitments to his job. However, I’m already starting to plan the next party with other business people who believe in my vision. Blend parties truly brings out a diverse crowd and artists. Over the course of the last several months I’ve had the opportunity to meet so many passionate artists and fashion designers who are trying to make their mark. They stress time and time again how they just want people to see and appreciate their work. My hope is to have as many people as possible, or fish (to continue the metaphor) start to believe in the Blend concept. If I continue to be successful, just maybe, a ripple affect will be felt in art communities in other parts of the pond. I mean other cities, as I try to expand my Blend parties.

Add your name to a list being sent to members of congress from Americans for the Arts urging congress to co-sponsor bipartisan legislation which would allow artists to take a fair-market value deduction for works given to and retained by nonprofit institutions. By doing so you will support the artists deduction bill.

Currently the U.S. tax system accepts that artistic creators should be treated differently than collectors, who donate tangible works ( paintings, manuscripts, etc.) to museums, libraries, educational or other collecting institutions. A collector may take a tax deduction for the fair-market value of the work, but creators may deduct only their “basis” value—essentially the cost of materials such as paint and canvas.

Click here and let congress know you support allowing artists to take a fair-market value deduction for the work they create when donated. Ask your friends to also do the same.

About twenty-two years ago, just before I started my first business from my college dorm room, my very first step was to prepare three years of financial projections. My father had pounded it into my head that if you want to be an entrepreneur you better learn to run your business by the numbers. While I had no idea exactly what that meant back then, I was determined I needed to do it.

My father had tried to get me to memorize the difference between a profit and loss statement and a balance sheet back when I was in high school. I remember him quizzing me on the definitions of cost of goods sold, gross profit, the difference between general and administrative expenses versus sales expenses, assets versus liabilities and net worth. I memorized it all like a champ, though it did not mean much of anything to me at the time– other than it made my father smile.

While attending Northwestern, as a music major, I also had taken Accounting 101. I already knew what all the words meant on the profit and loss statement and balance sheet, and, I had received an A in the class. In my mind, what more could I possible need to be prepared to undertake building a three year projection as a young entrepreneur?

But it was only when I began to create, and regularly massage, both of these essential financial reporting tools that I really learned how they make a business work.

I remember, as if it were yesterday, how incredibly painful it was to do my first three-year projection. What would next year’s sales be? I had no idea. I was having trouble with next week. And how much would the telephone and delivery services cost? What about marketing expenses- how much and what kind would I spend money on? Oh, and how much profit would I make?

I cannot begin to tell you how very hard it was for me the first time to write down on paper my guesses and use them as predictors of the future for my new start-up. I felt both ashamed at not knowing better what the answers should be, frightened that I would be completely wrong and miserably fail, and at the same time, when I completed my projections, assured that on what felt like a hard final exam I would be handed a really good grade.

But what I quickly found out was that even though these projections would never earn me the A’s that so assured me in school, this seemingly lifeless document was far more than a final exam and totally possible of evolution and change before my very eyes. ( No letter grade for a class in school could ever do that!)

As soon as a few months of transactions and expenses had gone by, my lifeless final exam projections became a working real living entity. All of a sudden my guesses were being measured against reality. As each day, month and quarter passed I found a new way to measure, which allowed me to get more comfortable and risk making some new guesses against items on the profit and loss statement and balance sheet that were beginning to show signs of being far more concrete.

While there certainly were many times over the course of the first year’s projections I was shocked at how “off” my guesses were, what I learned by risking and guessing soon became a far better understanding of how my business worked. In time, I became a far better guesser, learned where to focus my energy to improve my business, and learned to trust my projected numbers as leading indicators, eventually, of what I might expect to have happen.

You need to start with projections- so start by guessing. It works!

#10 Know when to stop and cut your losses and know when to pat yourself on the back for a job well done.

#9 When you have been hit hard, and knocked down, stand right back up.

#8 Know success is part financial, part emotional and part about a healthy lifestyle.

#7 Givers gain. Always go out of your way to be the first to help someone regardless of if there is something in it for you. It’s all about karma.

#6 Surround yourself with people who are smarter than you are.

#5 Hire people who are not like you, but bring different strengths to the table, that compliment your skill set.

#4 Cash flow is king. WIthout cash your out of business.

#3 Develop your instincts and trust them.

#2 Have a minimum of three and preferably a five year plan on paper including profits & loss and balance sheet projections. Remember: they are there as a “work in progress”, so you can change them as you progress along the way!

#1 Love the path you choose and passionately pursue it.