Innovating Through Artistry
On Thursday January 26th The Institute for Arts Entrepreneurship (IAE) will be teaming up with WBEZ's new project Front & Center to host a resource fair for the self employed, small businesses, start-ups, and freelancers. Mini seminars and presentations will run through out the evening at the fabulous Catalyst Ranch … [Read more...]
Written by Art Licensing Coach J'net Smith Rule #4: Plan on 2+ years to get your art licensing business established. Licensing is no different than other business, it will take time to create contacts, processes, and revenue. If you expect it to happen over night, you are most likely thinking about the wrong business, or perhaps … [Read more...]
At what point, if any, does extending brand uniqueness create a tipping point that then threatens the very foundation of the brand itself? Lately I have been asking myself this very question about the Starbucks brand. As we all know, back in the 90's Howard Schultz transformed the second most consumed drink after water, and the … [Read more...]
Written by Art Licensing Coach J'net Smith Rule #3 Know your skills. Art talent isn’t enough to make it in the Art Licensing industry. Even more interesting is the fact that you may do very well in Art Licensing for any number of other reasons. For example, your art skills may be good; they may even be awesome! But you … [Read more...]
This weekend I had the true pleasure of "taking-in" a TARGET store- and not just running through it looking for the extra large containers of toilet paper and Tide. Positioned as the household-one-stop everything- spot, replacing the old Main Street Five and Dime, TARGET understands the core reason buyers come in droves to buy. They … [Read more...]
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