Innovating Through Artistry
Written by Art Licensing Coach J'net Smith Rule #4: Plan on 2+ years to get your art licensing business established. Licensing is no different than other business, it will take time to create contacts, processes, and revenue. If you expect it to happen over night, you are most likely thinking about the wrong business, or perhaps … [Read more...]
At what point, if any, does extending brand uniqueness create a tipping point that then threatens the very foundation of the brand itself? Lately I have been asking myself this very question about the Starbucks brand. As we all know, back in the 90's Howard Schultz transformed the second most consumed drink after water, and the … [Read more...]
Written by Art Licensing Coach J'net Smith Rule #3 Know your skills. Art talent isn’t enough to make it in the Art Licensing industry. Even more interesting is the fact that you may do very well in Art Licensing for any number of other reasons. For example, your art skills may be good; they may even be awesome! But you … [Read more...]
This weekend I had the true pleasure of "taking-in" a TARGET store- and not just running through it looking for the extra large containers of toilet paper and Tide. Positioned as the household-one-stop everything- spot, replacing the old Main Street Five and Dime, TARGET understands the core reason buyers come in droves to buy. They … [Read more...]
Written by Art Licensing Coach J'net Smith Rule #1 Learn all you can about art licensing before committing your time and efforts. Licensing is big business. According to the 2011 annual Licensing Industry Survey released in June by the International Licensing Industry Merchandisers’ Association (LIMA), global licensed product royalty … [Read more...]
I recently stumbled into a 2011 Mercedes-Benz print campaign I had never seen titled Music, Paint and Passion. The campaign was created by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel. All of the images in the campaign draw on the same emotional ties between the left and right brain. Each illustration is beautiful and … [Read more...]
Written by Randy Woods, October 25th. Appeared in Entrepreneur Magazine online. In the drizzly Pacific Northwest, Andy Fife is a rainmaker for the region's thriving arts community. Through Shunpike, a Seattle-based arts organization, he has helped nurture more than 2,500 creative enterprises across Washington, providing a solid … [Read more...]
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